Guest blogging is the new best thing to see in the coming years. You write content for your website and publish it on other high authority websites for free and for a price both.
Guest blogging is becoming a new age technique to build a name for yourself and for your brand. Content marketers try to link landing pages to their service and marketing resource pages in these blogs smartly so when a visitor or user reads them, there are high chances that he or she will click on the link and will reach to that website. Guest blogging is recommended by a lot of SEO service providers in India to create quality backlinks and mark the presence of your brand on the internet.
Most of the times it helps the brand to identify and generate quality leads and potential clients & customers. But there is a whole lot of process that goes into it before getting a single blog published and we will discuss it step by step for effective guest blogging –
Know Your Goals
When you do something, you do it for a reason. You must have your goals and targets clear in your head. Every process starts with an objective to accomplish. If you have a website then your goals could be –
- Creating quality backlinks to your websites.
- Brand building & Awareness
- Driving traffic for leads & sales
- SEO of your website
All these are the most common and at the same time crucial objectives to do guest blogging.
Search For Guest Blogging Website
To post articles, you first need good and high authority websites which accept guest blogging and welcome your contribution in their website.
You can search by writing – “guest post”, “write for us”, “contribute”
in the search bar. There is a high possibility that you will find a good number of websites for guest blogging but there are a few points that you need to check before going ahead with them.
- The niche of their website.
- Authority of the website.
- language and rules for guest posting and publishing
Once you have gone through this you can look out for their ‘contribute’ or ‘write for us’ sections in their websites to get their contact details to approach them.
While working on creating an inbound marketing plan for your brand, guest blogging asks for a separate section of attention and work. Finding high authority websites for guest blogging is surely one of them,
Build a Connection With the Website Owner
You may find thousands of template on how to pitch the website for guest blogging or to reach out in the correct way but what as a content marketer you should strive for to build a relationship with the website personnel so that they can help you with future collaborations.
- Going through their websites.
- Reading their blogs and appreciating their work & content.
- Start a conversation about their website and how they do it.
- Sharing your plans and ideas with them on email or a phone call.
All of this will help you build a long term relationship with the website.
Doing this also helps in price negotiation and better value for your content.
Come Up With New Topics & Subjects
Uniqueness is the key.
There are tons of content present on the internet with almost hundreds of blogs and articles for just one topic, then how is your content going to stand out?
Mostly this will happen to you if you will write for the same old topics with nothing new to add. On the contrary, I would suggest you take time and research for new and more relevant topics that you observe that nobody thinks and speak about. In this way, you will be writing to fresh topics and automatically your content will be more appealing.
Try to make a difference with your content.
This is the part where you will have to go through a lot of metrics and figures to make sure what you are paying is good enough for your content.
The traffic to the website, DA, referring domains & average visit time duration on the website pages, all these constitute to tell you whether the site is credible enough for guest blogging or not. Again, these are the same metrics on the basis of which you do bargaining.
There will always be a bargaining spree involved in this process and you have to make sure that you agree with the website with the best possible price. Also, there are different ways to approach this by delivering new & good quality content, promising for future collaborations etc.
Keeping A Track
This is the phase where you must keep a track record as to how many of your guest blogs have been published, the subject of the blogs, to which websites they are published, the keywords, anchor text, links and final URL of the articles, this all needs to be maintained properly.
This will help you plan your SEO better and maintaining a record will be beneficial for you to find out when and where your article was published.
As you can see following these steps in the right way will always help you become more and more impacting with your guest blogging techniques and knowledge which will ultimately help you in attaining your primary objectives.
Author Bio: Prakhar is a passionate and enthusiastic content specialist at Walnut Folks. He loves writing short novels and blogs and is a connoisseur of Urdu poetry. As an aspiring filmmaker at heart, he ardently follows the works of Anurag Kashyap, Gulzar, Piyush Mishra and Christopher Nolan. When not found at his desk, you can expect him to be either dancing to an upbeat Bollywood number, or humming some Sufi tunes.