Did you know that on average, US adults spend just over 12 hours using media? That’s valuable time, and if you’re looking to grow your brand or business, you could use that attention.
That means you need to know how to market your business on social media. It seems easy enough, but there’s a little more to it than making an Instagram account if you want to be really successful.
Here are five key tips to keep in mind when using the internet to promote yourself.
- Concise Image
On all platforms, from Youtube to Tik Tok, you’ll want to have a unified image for your brand. This means everything from character to color scheme.
If you have a branded logo that you often use, set it to your profile picture. Get your audience familiarized with the aesthetic that you would like to put forth.
- Full Info
Something that can be easy to forget is to keep your online presence linked to your real-life brand or business. Always have the contact information for your business in your profiles and link to your website whenever possible.
If you don’t do this, then you don’t have a way for your followers to access your products!
- Branch Out
Another element of social media marketing is cross-promoting. It’s totally okay to plug your company Twitter account on Facebook.
This can show your followers that you are accessible on many other levels, increasing engagement and visibility.
- Send Samples
Next, you can and should promote free samples or free trials on your digital platforms. Usually, it’s the free sample or the free trial that draws a customer in and gets them to keep buying your products.
It also can help to do something like a giveaway or a contest on social media. Not only will followers share and increase your presence online, but they’ll also get a taste of your product or brand and buy more when they run out.
- Know Your Network
Finally, it’s important to market based on the network you’re working with. You’ll find that the best of social media comes in the difference that each platform brings.
The people that use Linkedin are different from the people that use Twitch, so you get to cover two different kinds of audiences in different ways. But promoting on Instagram the way that you would promote on Facebook won’t necessarily give you the kind of outcome that you want, so you need to know your network!
Now You Know How to Market Your Business on Social Media
So now you have five quick and helpful tips on how to market your business on social media. It isn’t that hard when you’ve got the right strategy.
So what are you waiting for? Hop online today and start reaching an audience you never even knew you had!
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