The global marketplace is now more competitive than ever. Organizations have no choice but to continually search for new ways to reach, persuade and make their products appealing to so wide ranges of customers. The need to secure a sizable portion of the global market shifted the attention of both organizations and advertising companies to the constantly changing technological world.
Saying the greatest market for almost every industry is on the internet is rhetorical. A business aiming to capture these large audiences must not only pass the right messages through the digital channels but also analyze customer’s behaviours and engage with them organically. While the internet has opened up a wide audience, brands need to get creative to stand out in the mind of the audience who are exposed to so much advertising than ever. Let’s explore some of the trending strategies emerging smart business owners use to gain more market share and brand recognition.
Content and Interactive Content
Not entirely innovative, content marketing remains a reliable strategy of driving higher leads at lower upfront cost than many new methods. Google, with regularly updated policies, places a high value on well-researched, well-articulated and educational contents in the form of texts, images, audios and videos. The marketing strategy does get even better when contents are valuable for a long time or solves pain points and are readable across all channels. Also, several modern marketing tools let business owners A/B split-test campaigns and contents for effective tweaking. Go a step further and make your content interactive with polls, assessments, calculators, contests, etc.
A lot of work goes into getting prospects to a website. Not a good percentage convert on their first visit. Lost conversions are quite high in ads campaigns; only a few big data-centric companies have enough resources to invest in data mining. Third-party tools, including Google Ads retargeting tool and Social media retargeting ads, now make digital marketing more cost-effective. This strategy automatedly reshows ads to potential customers, who have already shown interests, reducing the impression conversion rate and cost per acquisition. Retargeting works with cookies of the customers captured on their first visits. Trust the online casino industry to always be on top of trending and effective marketing. Casino gurus are using retargeting to a great effect to show visitors exciting offers and best game features.
It’s not impossible to find some people speaking more to Siri, Alexa or Cortana more than their friends and family. Voice search is one of those innovations that is growing in leaps and bounds among hardcore internet users. It’s been said that content marketing is one of the most popular digital marketing strategies. Visibility on the popular search engines takes precedence when creating these contents. Increased Voice-activated digital assistants and smartphones mean a shift in keywords usage. There is a slight but important difference in how we phrase searching for a plumber nearby via Alexa and typing into a search bar. Many smart businesses are tailoring their contents to fit the common voice search patterns to increase exposures on search engines.
Influencer marketing is not a new phenomenon. A lot of professional athletes, popular actors and other well-known personalities in the various fields are used to promote products or services, even in traditional advertising. It is a strategy giving big brands an edge in traditional advertising. The popularity of Social media has given rise to a different class of celebrities.
These people have huge followings on the various social media, and some are experts in specific fields. It needs no saying their followers respect and trust their words. And you can reach a large and targeted audience with influencer marketing. As a small business owner, search for influencers in your state or city with interests and posts that align with your field for effective promotion.
The future of marketing
Besides the possibility of little surprises, these marketing strategies are here to stay and are tipped to bloom for their effectiveness. With a bit of creativity, small businesses have improved chances of competing with bigger brands, especially for the local markets. The tough point is to determine which of them will give the best result based on your industry and apply accordingly.