Running a law firm is not an easy task. You will have to focus on a wide variety of things to keep your business going. For instance, one of your primary concerns may be offering quality legal services to keep your clients happy. But how will you do this if you can’t get new clients in the first place? Know the reasons why your law firm isn’t getting new clients.
Acquiring new customers is one of the most challenging things to do for up-and-coming law firms. Even some experienced law firms tend to struggle with this from time to time. This can be due to many different reasons. Maybe your law firm isn’t ready to use digital tools to acquire clients, maybe your marketing strategy is inefficient, or perhaps you’re trying to do all the work on your own.
Whatever the reason may be, you should know that failing to get new clients is the number one cause why many law firms end up floundering. If you don’t want to suffer the same fate, you must take action now.
Here are the top five reasons why your law firm may not be getting new clients. Once you identify what’s wrong, you can do what it takes to fix it and find the success you’re looking for.
You don’t have an effective SEO strategy
Nowadays, most people turn to Google, Bing, or other search engines when they have legal questions or need legal assistance. You can take advantage of this fact and drive traffic to your website if you have an effective SEO strategy.
However, it is not as simple as it sounds. Developing and implementing a good SEO strategy requires a lot of technical knowledge and experience. If you do it wrong, you may end up wasting many hours of your time doing things that simply don’t work.
Working with a law firm SEO specialist could save you a lot of time and money. Plus, it may help you get the most out of the search engine optimization method.
Your website isn’t good enough
Even if you have an excellent SEO strategy and get a lot of qualified traffic, you won’t get the results you’re looking for if your website isn’t well optimized.
Once your potential customers enter your poorly designed site, they will leave in an instant. And this can have a disastrous impact on all your other marketing attempts.
Your website is your law firm’s calling card, and it should be good, if not remarkable. It should also function properly on any platform. So, make sure to optimize it for mobile devices, Windows computers, Macs, etc.
You might want to consider working with a law firm web design specialist. Developing websites requires extensive technical knowledge that you may not have. A professional could help you avoid unnecessary mistakes and create a usable website that sells.
You’re not taking advantage of your current clients
Your old clients may be the key to gaining new clients. If you provide excellent service, your past clients will likely recommend you to their friends and family. This is the main source of new customers for many experienced lawyers.
However, you can go a step further. You can ask some of your old clients to write or record a testimonial of their experience working with you. You can then use this on your website or social media, which will surely get some attention.
Alternatively, you can create a referral system that attracts more clients. If you choose to do this, make sure it complies with legal marketing laws.
You’re trying to do everything on your own
A common mistake many lawyers make is believing they can do everything on their own. Being the lawyer, the SEO strategist, the marketing specialist, the web designer, and the community manager at the same time is impossible and will be harmful to your business.
You’re a lawyer. You made a monumental effort to get through college and obtain your degree. Your focus should be on providing the best legal service possible for your clients, not marketing, SEO, or web design.
That being said, you still need to get new clients. The best way to do this may be to work with a law firm SEO agency that takes care of developing effective marketing methods while you focus on the legal side of things.
You’re working with a bad Attorney SEO agency
When looking for a lawyer SEO agency, you should be careful when choosing who to work with. Some agencies are not equipped to deal with the complexities of legal marketing.
If you’re working with an agency and you’re not getting the results you were hoping for, you may want to talk to them to see what’s going on. It may be that you have to wait a little longer before you see results or that their methods aren’t working.
Now, if you are looking to work with a Law Firm SEO agency or want to change your current one, Legal Facts may be a terrific alternative. This start-up company offers comprehensive legal marketing services for rising attorneys or seasoned law firms.
To discover their offerings, visit their website a and arrange a consultation with one of their specialists.