SEO tips is a brilliant investment if you are looking to drive more organic traffic to your website and increase your ranking positions on Google. As part of a strong foundation for small business success, it’s important that you don’t do SEO poorly and you either need to invest in an expert in-house or opt for an SEO agency to help you.
We have put together our top 5 SEO tips for every business to help you get ahead of your competitors and bring more traffic to your website, thus hopefully increasing conversions.
1. Technical SEO Is Vital
There are three main pillars to SEO; technical, content, and link building. All three are important and should be done well in order to be successful in your SEO efforts.
So, what is technical SEO?
This is the process of optimising the structure of the website pages to allow the crawlers to properly read and index the website. Even if your content is exceptional, if your site has poor technical health, then it is not going to rank well and ultimately impact your SEO campaign success.
What are some of the changes you can make?
- Create a sitemap
- Fix broken links
- Optimise your images
These are just some of the ways you can enhance the technical health of your website.
2. Don’t Rule Out Local SEO
Did you know that almost one-third of all mobile searches are location-based queries, such as ‘hotels near me’. In fact, even if ‘near me’ isn’t added to the end, Google’s algorithm now automatically prioritises local options, even if you just search ‘hotels’.
One of the most important parts of local SEO, is setting up Google My Business, which is both free and easy to obtain. You will want to claim your GMB listing, ensuring that you fill out everything, including your address, opening times, and local phone number. You will then show up in Google’s search results.
3. On-Page SEO
It’s important to consider when creating your on-page copy, that you include keywords naturally and also write engaging content that the user will be interested in. That page of content needs to be relevant to what the user is searching and provide them with the information they have been looking for. Plus, if the content answers their questions or is interesting to them, then this will provide your website with a better bounce rate, obtain your users on the site and increase your chances of improving your conversion rate.
Optimising the content means that the page title, H1, H2s, and the content itself includes the relevant keyword found through keyword research and it is naturally integrated. Each page will also need a meta description to improve the click-through rate.
4. Build Authority
As the third and final pillar of SEO, alongside content and tech, you need to build the authority of your website through link building. Having other websites with good domain authority, trust flow and citation flow link back to your website will help to improve your ranking position.
Please note that Google understands the quality and quantity of backlinks and will consider these when determining where your website should rank.
Therefore, you need to create a strong outreach strategy and reach out to websites that will be beneficial to add to your backlink profile.
5. Keyword Research
When conducting keyword research, you need to take a few factors into consideration; the keywords need to be relevant to the page, have a realistic search volume, not be too competitive and you need to think about search intent too.
Fortunately, there are plenty of tools out there, including Keyword Planner and SemRush that you can use to find the best keywords to target on your pages. Please note that you don’t want to use the same keyword on more than one page, so create a keyword mapping file to easily identify which keyword has been targeted on which page.
Hopefully, these top 5 SEO tips will help your business to create and run a successful SEO campaign. If in doubt, don’t hesitate to contact an experienced SEO agency for support and advice.