To begin with, there’s a fun fact about copywriting. It is one skill that you can freely exhibit. It is always the best way of expressing your ideas. Yet no matter how good you are at writing articles and content, you can always improve your writing skills. So it is a dynamic skill that you can never achieve perfection in. You can set new benchmarks for improving your copywriting anytime. Writing is a skill that everyone has. It only needs to be developed, refined and improved.
Copywriting is a means of conveying written content through online media and printed materials. It is often aimed at increasing the awareness of people about a certain topic or product/brand. To be prolific in copywriting is no doubt a skillful task. But given the scope of improvisations that can be applied to writing skills, it is not an impossibility either. Here are some writing tweaks that can make you a master in copywriting.
1.Attractive headings and titles
Before anyone goes through your content, he/she has a go at the title. Make sure the title is catchy enough to grab the attention of the reader till the end of your article. Make it meaningful and objective as well.
2. Use some witty one-liners
Remember the elusive line “The name’s Bond. James Bond.”? Of course, you must! Use sentences in a single line that can express some serious thoughts without extensive description. This helps the readers be focussed on the topic.
3. Avoid longer sentences
Always try to keep your sentences short and brief. You definitely do not want to scare your reader away with boring long sentences that squeeze out the essence of your writing.
4. Emphasis on important statements
Whenever you are writing something super important, make sure the reader gets it to remember. Write the important sentences in bold or italics.
5.Focus on Relevance
It is important that you stay focused on your topic and not stray away from the subject matter. So make the titles as relevant as possible and the content as precise as possible.
6. Refer to the customer while writing a content
You already have an example of what I am doing in this sentence. Always try to refer to the intended person instead of referring to general people. By using ‘you’, you can keep the reader interested in your content. Just like I am doing right now.
7. Justify your statements
When you are explaining something about an issue/product, make it a point to justify why you are explaining that. This will raise the authenticity of your writings.
8.Judicious use of words
Always try to express your ideas and thoughts in as fewer words as possible. This keeps your writing afloat in the minds of the reader. Simultaneously ensure you don’t omit important points either.
9.Vocabulary and language content
The quality of your writing is dependent upon the vocabulary used and the type of language you use in it. It is always advisable to keep the language simple and the vocabulary not too complicated.
10. Reference to your personal views
While writing on a certain topic, mention your personal opinions about the topic. It helps negotiate better attention of the reader. It helps you add a genuine touch to your writing.
11. Address a customer query
This is an instinctive approach to address the issues a customer might face. This will help the reader relate to the problems easily and understand your point in a better way.
12. Give examples
Refer to the experiences of the people you have come across. Using real-life stories in your writing influences your readers positively.
13. A strong beginning
The first impression lasts long. This is the idea. So when you begin writing your article, use powerful and meaningful strong sentences.
14. Include your personal experiences
A personal story makes your writing look more convincing and believable. So include your experiences whenever possible.
15. Refer a dictionary/Thesaurus
Quite often it is possible for you to use the same word repetitively. This decreases the quality. To eliminate the possibilities of this, always keep a thesaurus or a dictionary beside you while writing.
16. Use subheadings
The use of Subheadings makes your writing more attractive and legible as well.
Try to give the reader a solution to a particular problem by giving suggestions. This adds to the seriousness of your writing.
18. Be reasonable
Always tend to be rational and provide appropriate reasons to the reader about your suggestions.
19. Focus on the reader’s views
Always go through the comments that readers have posted in response to your article. It will help you understand their mentality and enables you to address their problems easily.
20. Evaluate your writing
Before posting your article online, make sure you go through it to check for possible errors in it. Error-Free writing is always respected as far as copywriting is concerned.
21. Use different ideas to create a new idea
While you want to include an idea, you can also make use of other ideas and fuse them to create an entirely different idea. Starting the article with a moral story is one such idea.
It is a good idea to humor the reader once in a while in your writing by including a light-hearted reference to a funny incident or a joke. It eases the reader if he is getting bored.
No matter what you write, there are some redundant sentences that are not necessary to be mentioned. Edit your writings in such places without having a second thought.
24. Clichés are red flags
The use of clichés is a negative force in writing. If you want the force to be with your writing, then avoid phrases that do not mean anything significant.
25. Mention important points multiple times
Mentioning important points more than once allows the reader to grasp your ideas in his/her brain for a lasting period of time.
26. Ask tricky questions
Ask questions to the reader that will intrigue him. This keeps him excited about your writing in the next moments.
27. Smooth transitions
When you are shifting your point of discussion from one context to another, do not make it look forced and messy. Rather smoothen the transition by the use of phrases and sentences.
28. Avoid Jargon
It is best to avoid complicated titles that are difficult to understand. Rather use a title that can convey the same topic in a much simpler manner.
29. Channel your writing
If your writing is meant to be informative, then stick to providing information. The point is to give the readers what the topic says you will give. Do not diffuse the topic with stray aspects.
30. Enumerate information
If you are giving too many information in a paragraph, chances are it will become messy and confusing. In such cases, it is better to make a list of the information you intend to provide.
31. A thoughtful end
The best way to end an article is by keeping the reader on his toes about your conclusion. Make the reader think about what you concluded in the article by using a question.
32. Be in constant touch with writing
Write regularly. Make writing a habit. This is the best way to sharpen your copywriting skills.
33. End with a summary
Summarise your ideas and thoughts at the end with a paragraph. This will help the reader to understand the final aspect of your writing. This is the part where most of the reader’s queries about the article are answered.
Lastly, as I mentioned, Writing is highly evolving. It is a personalized means of expression of ideas. To be a master in writing skills, you have to master your ideas first. So if you want to be good at writing, it is you who will help you with that. Make your ideas crystal clear, and perfection will be yours.