Top Amazon Seller Tools that You Must Know to Be Well Prepared for 2020

Top Amazon Seller Tools that You Must Know to Be Well Prepared for 2020

Being an Amazon seller can be quite challenging, considering the kind of competition that prevails. However, if you are equipped with the right knowledge, technique, and tools, your journey as an Amazon seller can be quite lucrative. Amazon seller tools are specially designed to streamline the various arduous selling process and help sellers better manage their sales, advertising, inventory, customers, etc. If you are just starting out as Amazon sellers, then you must be aware of these tools to make different aspects of your operation simpler and more efficient.

In this article, we are highlighting some of the valuable Amazon seller tools:

1. SellerMotor

Having a strong PPC campaign is imperative for Amazon sellers to attract their target audience and boost traffic. SellerMotor is an effective tool that helps sellers efficiently manage their PPC campaigns. Merely by inserting your budget and goal, this tool creates a customized strategy for you. Furthermore, it invests in comprehensive analysis to understand your previous strategy and automatically includes relevant keywords that will help you generate higher traffic. Basically, with SellerMotor, you can optimize your PPC campaigns to deliver better ROIs without having to do any manual work.

2. Listee

Listee is an effective listing software designed for Amazon sellers. This is a bulk listing tool that helps you in establishing custom SKUs, restock Amazon inventory, print shipping labels, etc. Furthermore, this tool detects the SKU numbers that have been already used, so you don’t have to worry about duplication. For any support or query, you can get in touch with their support team through chat or direct calls. There are two price packages available for Listee; one for start-ups at USD 49/month, and the other one is enterprise package at USD 149/month. Sellers can also enjoy a free trial of 14-days to assess its effectiveness for your business.

3. Sellermetrix

For sellers, it is important to constantly assess their performance on the platform in order to determine whether or not their strategies are effective. Sellermetrix is a seller tool that helps you check your Amazon sales and profit on a personal dashboard. The tool shows your various financial metrics such as PPC spend, sales, profit, ROI, Amazon fees, etc. The tool also has a free mobile app, which allows you to check your performance on the go. The data is updated every 3 minutes, so you know you are getting the latest insight. Moreover, Sellermetrix displaces a global dashboard where you get to see worldwide sales and profit. Along with free trial up to 100 orders per month, the tool has multiple pricing starting from USD 15 dollars.

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4. BQool

Choosing the right price for your Amazon product holds a great impact on your success. And you have to constantly re-think your pricing based on the marketing condition. BQool is an Amazon tool that is designed to make the repricing procedure much more efficient for you. The tool assesses the Amazon Buy Box and its algorithm and helps sellers reprice their products to generate profits. Once it has obtained the ideal Buy Box, BQool automatically adjusts the price to maintain the ideal Buy Box position to obtain optimum profit. Additionally, it integrates advanced repricing rules to adjust pricing against various competitors and product conditions. You can get a free trial of 14 days, and its paid subscription starts at 25/month.

5. Feedback Express

The seller rating, as well as feedback score, is among the key metrics used by Amazon to figure out who wins the Buy Box. Sellers with good seller ratings and customer service are more likely to win the Buy Box at higher prices and profit margins. FeedbackExpress makes it extremely easy to boost your seller rating through automating feedback requests. It proactively protects negative feedback and receives notifications straight from email and phone. Additionally, it also includes product review tracking. You can have a 30-days free trial without you having to insert any credit card. The paid plan starts at USD 16.

6. GeekSeller

GeekSeller is a multichannel e-commerce platform that Amazon sellers must be aware of. The tool synchronizes product quantities between various marketplaces and manages them from a single location. The tool automatically adjusts your account for all the new orders. The software is associated with more than 100 carries like FedEx, DHL, UPS, and offer USPS Commercial Plus Pricing. Moreover, it manages your products across multiple platforms and export, import, and update data through a user-friendly interface. It allows you to make modifications in your orders and launch various actions based on custom rules in order to automate your work. GeekSeller package starts from USD 200/month, and there is an enterprise package where you can customize your services based on your business requirements.

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7. Xero

To become a successful Amazon seller, you must be proactive, especially with your accounting. Xero is a software that works towards making your everyday business easy. It reconciles your Amazon FBA fee calculator transactions, so you don’t have to worry about a thing. By integrating Amazon Seller Central with Xero, you can seamlessly and precisely manage your cash-flow. Xero is a platform that allows you to stay in control of your finances across multiple platforms, including Amazon, Etsy, eBay, Alibaba, etc. The standard pricing of this software starts at USD 25, and you can choose to hire packaging as well based on your business needs. Sellers also have the option to get a free trial of 30 days.

8. CamelCamelCamel

When it comes to finding a reliable price tracking tool, CamelCamelCamel is one of the most effective and affordable tools to consider. You can check the price history of a product and get real-time price drop alerts. It helps Amazon businesses to evaluate the pricing of their competitors and further adjust their pricing schemes. Small businesses often don’t have the budget to invest in paid tools; this is where free tools like CamelCamelCamel can be highly beneficial for them.


Seller tools are vital aspects that every Amazon seller must harness in order to become successful. Above are some important tools that sellers can leverage in order to become successful in the competitive landscape of Amazon.