How different industries use business analytics

Business analytics can be used in every sector, but it’s particularly useful for companies with large amounts of data or complex problems.

Businesses use business analytics to improve decisions, from strategic planning and forecasting to daily operations. It’s also used to find new ways of doing things and serving customers.

Businesses can use business analytics to gain insights into their operations and identify areas where they need improvement. By using data gathered from various sources, including financial information, customer feedback, product sales, and more, businesses can analyze trends and patterns to predict future events or changes in the marketplace.

How to become a business analyst

If you’re a manager who wants to make better use of the data available to you or if you’re looking to transition into an analyst role, it may be worth considering taking an online MBA degree. A program like this, such as the MBA offered at Aston University, will provide the knowledge you need to become a more efficient leader, allowing you to make better decisions based on the available information.

It’s also worth thinking about the type of sectors that use business analytics when thinking about starting a career in data. 

The healthcare industry

The healthcare industry is a top user of business analytics. As the world’s largest employer, healthcare providers constantly need new and innovative ways to improve patient outcomes and reduce costs. Business analytics can help with this by improving efficiency in everything from clinical trials to administrative processes. It can also help reduce errors, improve efficiency, and improve patient satisfaction.

Hospitals use machine learning algorithms that analyze patterns in large sets of data on patients’ diagnoses and treatments over time. This allows them to identify trends among similar patients so that treatment plans can be personalized for each patient when they are admitted again (giving them better odds of recovery).

Manufacturing industry

Analytics helps manufacturers optimize production processes, reduce costs and improve quality control. This is especially important if something goes wrong with the process or if there are any issues with defective products. Analytics can help determine what went wrong so that corrective action can be taken immediately.

Another benefit of manufacturing analytics is that it can help manufacturers better understand their customers, leading to more sales. For example, a manufacturer might notice that most customers who buy a product also tend to purchase certain additional items simultaneously. This could lead them to create a package deal for those products or include them in an ongoing promotion.

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The entertainment industry uses business analytics to improve customer experience. Entertainment is one of the most competitive industries, and businesses in this sector constantly look for ways to keep their customers happy. Business analytics can help them do that by giving them data about how their customers behave, what they like, and what improvements could be made.


Most sports organizations have embraced business analytics to help improve performance and better understand their fans. The most obvious use of business analytics in sports is for player evaluation and management. Player evaluation can be done by looking at metrics such as shooting percentage, how many points they score per game, how many rebounds they get, or how many assists they make. Sports teams can use this data to predict which players will be the most successful and hire them accordingly.

Sports teams also use business analytics to understand their fans. This can include analyzing where people come from when they visit your website or what television channels they prefer watching on. The more information you have about your fans, the better you can provide products or services that meet their needs.

Travel and hospitality industry

The hotel industry has been using business analytics to drive success for years. Hotels can now make better decisions based on data that helps them plan and forecast.

There are several ways that hotels use data:

Expected booking rate

This is the projected occupancy rate, or how many rooms will be booked for a given period. Hotels can use this information to plan staffing levels and bookings per day/week/month.


Hotels use scheduling software to plan staffing levels based on reservation rates versus actual occupancy rates. This ensures that there is enough staff on hand in case there is an influx of customers or an issue arises with one of their areas.

Food and drinks

Food and drinks managers can use analytics tools to forecast menu item sales and inventory levels so they have enough ingredients for their guests’ needs throughout their stay.

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As a customer, you may not think about the data your retailer uses to create a better shopping experience. But that information is critical to the way retailers operate their businesses.

Retailers use big data to help customers find what they are looking for and the right product at the right price, such as by identifying products with the highest demand or calculating prices based on market averages. In addition, retailers can use big data to identify where customers are most likely to buy certain items to improve convenience and reduce transportation costs.

Banking and insurance

Banks and insurance companies have access to vast amounts of customer data that can be used for predictive modeling.

Professionals in the banking industry are tasked with keeping track of all transactions, customer information, and customer payments. This data is collected through various methods, such as ATMs, POS systems, and online banking platforms. Banks use this information to provide better products and services to their customers while analyzing trends in the market so they can offer new products or services before their competitors do so.

Insurance companies also use business analytics extensively to determine risks associated with insuring different types of clients or properties. They also use it to understand how well their policies are performing in certain regions or for certain types of businesses so they can make adjustments as needed.

This helps both sides — the insured customer gets a better deal, and the insurer reduces the risk of paying out higher claims.


Business analytics is used across all sectors of the economy. Some industries use it more than others because they rely heavily on data collection, analysis, and reporting. Industries such as healthcare, financial services, manufacturing, and retail all rely heavily on business analytics for their day-to-day operations. Other industries like government or higher education may not use business analytics as much but still benefit from having someone on staff who can analyze data to understand better how programs are performing or how best to allocate resources.