Webinars are a great way to provide your audience with important information about your product or service before they make the final purchase. Ecommerce webinars also can drive sales and grow your ecommerce store through effective marketing strategies.
However, not all ecommerce webinars are created equal. Here are a few out-of-the-box ways to use webinars for your eCommerce business:
Table of Contents
Increased Sales
Webinars are a great way to increase your eCommerce sales by providing valuable information about your product or service. They can help you establish a strong partnership with your customers, increase checkout upsells, and drive more traffic to your website.
To increase sales, you can offer exclusive discounts or free trials for your products to webinar attendees. This will encourage them to make repeat purchases and refer you to their network. You can also create a sense of urgency during the webinar by telling them that the discount is only valid for a limited time.
Webinars provide a more personal touch than traditional broadcast communication. They can also help you to reach a global audience. Moreover, they can be pre-recorded and shared on your social media channels. You can also use them to track analytics and make necessary modifications. This will help you to measure the effectiveness of your webinar sessions. In addition, you can analyze the number of attendees and their engagement levels to improve your future events.
Increased Customer Loyalty
Loyal customers are a critical component of eCommerce success. Not only do they spend about 3-12 times more than new customers, but they also refer their friends and family to your brand.
The best way to build loyalty is by delivering a great brand experience. This means making it easy for your customers to get support and solve issues. Use Beacon to suggest relevant help content, offer live chat, and give customers instant access to their support history—all without ever leaving your site.
Webinars provide a valuable customer support channel, and they help you increase customer retention by providing educational content for free. During the webinar, you can answer questions and show your customers that you care about their needs and concerns. This will strengthen their brand loyalty and increase their trust in your company. You can reward loyal customers with exclusive discounts and pre-sales information for new products. However, ensure you stay within your profit margins when rewarding your customers.
Increased Conversion Rate
Boosting conversion rates is a big goal for any eCommerce business. Whether you’re looking to drive more YouTube views, newsletter subscribers, ebook downloads, or webinar registrants, converting more visitors into paying customers requires a strategic approach that spans all digital touchpoints of your brand.
Webinars are one of the most effective ways to generate leads for your ecommerce business and help you convert new shoppers into loyal customers. By delivering real-time product presentations and demonstrations, ecommerce brands can show that they’re dedicated to helping their audience succeed with their products.
In addition, webinars allow brands to collect contact information from attendees, making them a great way to nurture leads and turn them into buyers over time. Using an eCommerce webinar platform, brands can host live events and promote them through landing pages, registration forms, blog posts, social media, and more to attract potential attendees. The best eCommerce webinar software is easy to use and includes features like custom landing pages, unlimited lobby customization options, live chat, polling, and more.
Increased Engagement
A webinar is the ideal medium to engage personally with your audience. It enables you to create brand awareness, build trust and loyalty, and bring in new customers to your business.
Webinars are also great for upselling and cross-selling. You can pitch a premium version of your product or suggest complimentary products. This is a good way to increase your average order value without making it seem too pushy or aggressive.
Ensure that your webinar is well-planned and promoted well in advance. Start your campaign early and drip feed teaser content on social media to pique people’s interest. Also, include an exit-intent opt-in on your webinar registration page or your sidebar to get more conversions. Lastly, give away discount coupons to encourage attendees to stick around for the entire session. This will keep them engaged and make sure they take action after the webinar. You can also use polling and surveys during your ecommerce webinars to boost engagement.
Resources
https://medium.com/@jennaashane/boost-your-ecommerce-sales-with-webinars-a-comprehensive-guide-135cbc0b8717
https://www.cyber-duck.co.uk/insights/webinars/ecommerce-accessibility-webinar-how-to-boost-website-conversion-rates
