Posh mark is a social marketplace where people can buy and sell new or used clothing, shoes, and various accessories. This field is only applicable in the United States. The headquarters of the Poshmark is in Redwood City in California. The company was launched in 2011.
Selling on the Posh mark is such an easy process. At first Download and open the Poshmark app, Set up your own profile, Use mobile to take pictures of the items which you want to sell, Write a description about the item, Check the appropriate category, size, colour of boxes, mention the price, then Push the List Item button.
Now we are going to show you how to sell more with your social marketplace. Read on.
11 tips to increase your social marketplace sales
Today, both new businesses and those with years of experience, having an online store and obtaining more sales through electronic commerce can only bring good results. Although companies also go through their good and bad times, you must always take into account the good practices that will make sales work.
It is possible that the methods that used to work no longer bring economic benefits, and that the same old strategies may become obsolete. Consumer habits have changed, especially in the social market industry, and therefore it is important to keep up to date with the latest developments in the digital sector: digital marketing, social market trends, etc.
These are the 11 main ways to generate more sales in Poshmark sales.
Use icons that show that your site is trusted
No one will want to buy on your social market site if it doesn’t seem reliable. One of the first things you should do is make sure your website is safe. Cyber security is a major concern for buyers these days. The security of the information you provide on your website is a priority for online shoppers.
Updating your keywords enough
Keywords can help you to position yourself in the top positions of search engines, and increase organic traffic to your online store. Everything from title tags to product descriptions is important for optimizing every piece of SEO for your pages.
Focus on long tail keywords
Long-tail keywords are very specific keywords that are linked together as a sentence, for example, “Isothermal Ice Cream Container.” The more targeted keywords, the greater the likelihood that they will attract consumers who are also looking for targeted products.
Use video demonstrations
Consumers love videos. In fact, more than half of the experts in ecommerce training and digital marketing around the world say that video has the highest return on investment compared to other marketing tactics. Websites, that have videos, can make the average user spend 88% more time on the web. Also, the videos work as well as the ads.
Use photos and include customer testimonials
User reviews and remembrance are a great way to show proof of concept. Take your testimonials one step further: add a photo, and include the person’s full name, and title (if applicable to your product).
Customers want to buy from their mobile devices
The fact that you have a social market website does not mean that you can assume that your customers only buy from their computers. The reality is that people use mobile phones and tablets to buy online.
Offer more discounts
It may seem simple, but there are not enough companies that offer discounts to their customers. If you are concerned about your profit margins, simply use a marketing strategy that is as old as time. Increase the main price of each product, and then put it on sale.
Show your best selling items
Give your customers some logic to buy your products. Show them what people buy most. Many social marketplaces include a category of “best seller” on the home page, an infallible tactic to increase sales.
Increase holiday promotions
Special events are the best time when people seek to buy and spend more money than on a normal day of the year. That is why e-commerce should not miss important dates.
They stand for Fear of Missing out, whose translation is “fear of missing something.” Social market must be specialists in creating a sense of urgency when selling products. This will make buyers act quickly instead of waiting to complete the purchase at a later date (which they can never do).
Accept different payment options
Poshmark offers people different options like PayPal, Apple Pay, and Android Pay to pay for products and services on your website. If you only accept Visa and MasterCard, you will be alienating many potential customers. Make sure you have the ability to accept debit cards in addition to credit cards.
In addition, keep in mind that if a store does not follow the latest developments in the sector or modernize, sales will plummet.