The Ultimate E-Commerce Guide to Instagram

E-Commerce Guide to Instagram

 Do you want to grab more customer’s attention without spending lots of money?

Well, Instagram is the top recipe for you. With Instagram, you can definitely increase your sales. If you have a look at the past year’s journey of Instagram, you will get to know that it has been nothing, if not a consistent evolution. All the changes that have been made to its algorithmic part, to the release of shoppable media, and to the expansion of stories, it is obvious that the goal of this platform is nothing less than to become the most collaborating social media channel on the network.

However, this year, everything changed when Instagram launched the most game-changing feature used for e-commerce brands to date, which are shoppable posts. All the e-commerce companies are now able to tag their products with shoppable posts so that users can easily hit a product that will be sent directly to the “add to cart” segment on the site.

With this major change, it seems like shopping through a link in bio might not be in the race now.

Getting Started with Instagram

You have to connect your shop with Instagram if it is not already represented on the platform. The relationship between Instagram and e-commerce is just like a connection between Smartphones and teenagers. More than 1 billion people use Instagram every month, and around 24 million users are only from the UK. Instagram has lots of potentials to grab the attention of new users.

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Also, keep in mind that the owner of Facebook bought Instagram in April 2012 for almost $1 billion. Right after this incident, advertising on the Instagram platform seems possible. Instagram has become one of the most practical and advertising platforms these days.

But the question is, how would you get users to find your new Instagram account, be in the list of followers and ultimately become customers.

Let’s get started with simple steps:

  • Download the App
  • Select a username
  • Add the most significant data for your profile
  • Upload a profile photo
  • All done!

Generate Great Content

It may seem like an apparent thing; however, the first step to convert your Instagram into a profit generator is to build content that your followers prefer. It shows to analyze what sort of content has ended well on your feed previously. Later on, produce first-class HD content. Also, you must post photos that are high resolution consistently as it can spice up your feed. Apart from this, your feed will look professional that is required to make you stand out among the race with competitors.

Pro Tip: To keep the followers engaged, you must post around one to three photos or videos each day. It is also very important to boost your post with Ads or likes services from It is healthy for your site to take your time and go ahead.

Test Influencer Marketing

Keep in mind that influencer marketing is not a great option for each brand. If you really want to do it right, you need to consider lots of things. If you think it could work for you, dragging revenue out of shoppable content is possible to work with some micro-influencers who work in the field. To get help in reaching smaller and targeted audiences, micro-influencers will definitely assist you. That way, you can generate more sales.

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Use the Most Optimized Hashtags

Getting the initial grip can be one of the most irritating parts when you are starting out on Instagram as a small brand. By unlocking the code to feature on the Explore page of Instagram, you can easily get over this bump. It helps the users experience posts and accounts that are based on whom they are following and liking.

By using and engaging with the most optimized hashtags within your industry, you can do this quickly. For instance, if you are trying to sell bracelets, you can use hashtags such as #wristlove, #bracelet, and #handband.

Final Words

Though Instagram launched a little late as compared to other social media platforms, still it becomes popular incredibly. It is an image-based app, which is ideal for almost every kind of business to share their products and get more followers and customers. Organic posts can provide lots of engagement to your business.