The right name for your business can give you a lot of success, and it will have a significant impact on customers. Read more about this on this page here. On the other hand, the wrong word will give you the opposite, and your potential clients may fail to connect with you. You may even be faced with legal lawsuits and many hurdles that you will find insurmountable if you insist on using a trademarked name for your business.
Therefore, it is essential to get your company or brand name right the first time. They will be very helpful in your branding and marketing efforts, and you can reap many successes in years to come. Some of the suggestions for small businesses when it comes to naming are the following.
- Avoid Names with Difficult Spelling
You may not want your potential clients to confuse you with your rivals and other stores in different industries. They must get the spelling right the first time if they are searching for you on websites. A company naming agency can be an immense help in ensuring that you do this first step as seamlessly as possible. Keep everything simple.
- Don’t Pick Something Limiting
You may want to avoid picking something that will limit your expansion and growth in the future. You may imagine prominent entrepreneurs such as Jeff Bezos naming his company “Online Book Shop” instead of Amazon and his successes may not be what it is today. You should not limit yourself from selling online books or exclusive wedding dresses in California. The goal is to have a worldwide reach and sell various products as much as possible.
- Research the Internet
You may already have formulated a specific business name in your mind, and you want to use it. However, before you even think about trademarking this, you need to search the internet to see if someone else is already using the name you wanted. You may want to pause and think carefully if you want to proceed with this branding or choose other terms if there is an existing business that uses the terms that you like.
- Getting the Domain Name of “.com” is Ideal
People trust more the .com domains than the .org or .net. Read more about domain names here: https://medium.com/markupgrade/why-your-domain-name-matters-4-reasons-your-brand-must-ditch-the-dot-com-aa3f3f818240. This is a vital step if you are setting up a website and establish your business in an international setting. Many people may have undoubtedly chosen the address that you would love to have, but some of them can be convinced to sell as long as the price is right.
Acquisition of the .com domain with your brand name on it will be an investment that will serve you better for years to come. Check their availability on NetworkSolutions.com or GoDaddy.com and ensure that the one that you want is still free to use. Don’t forget to introduce your business to Twitter, Snapchat, Pinterest, YouTube, or Facebook if you manage to get the name that you want for more exclusivity.
- Get Something Meaningful
It is necessary to get the customers to relate to your brand as much as possible. Come up with something powerful, luxurious, attractive, or catchy that will make your potential customers curious about you. Examples of simple, straightforward, and intriguing brands may be canny, afire, or cling, for starters. The ones with onlinetickets.com can help search spiders find the website whenever relevant keywords are typed.
- Do Trademark Searches
Some sites in countries like the USA have USPTO.gov, where you can conduct trademark searches. These are helpful tools that will ensure that you do not infringe any intellectual properties that have copyrights from their rightful owners. Getting registered means that these companies can file lawsuits against entities or corporations trying to use their names to sell products or get investors.
- Secretary of State Searches are Helpful
You may likely want to restructure everything and go from a sole proprietorship to LLC down the road. If this is what you are planning to do, it is best to search the Secretary of the State’s records to ensure that your name doesn’t look or sound confusing to others.
If it is too similar to existing names out there, you may need to change to another and go through the hassle of rebranding everything again. You can find excellent corporate lawyers that could do these kinds of research.
- Get Something Catchy
It would be best if you did not aim for something boring or anything that does not make a connection to your products and services. It is also unwise to select something too familiar or “out there” with the crowd. It is important to aim for something that the employees will be proud to say whenever someone asks them who they are working for. It also helps if you can come up with something that will trigger the minds of the audience, and it should resonate with them.
- Have Family and Friends Critique on the Name
Come up with at least 15 possible terms that you would like to become your brand. Run them by your trusted colleagues, family, and friends. Let them critique your ideas and see what they think. You can let your target audience participate by doing a community poll on social media, forums, and other online websites.
Ensure that the overall impact does not sound contradictory, and there are no negative connotations as well. This happened when General Motors named one of their newer models “Nova.” Its sales did not go well because, in Spanish, the name generally meant “doesn’t go,” so be careful to avoid these kinds of mistakes.
- The Name Should Sound Good on the Ears
You may find out that everything looks good on paper. However, it may sound awful when others are saying it. If people can say the name, it is important that they do not confuse trying to spell it. This is important when they try to recommend your brand to their friends and families. For the spelling, this is the key for those looking for you on the world wide web.