Customers in your city are searching for your business! In fact, searches with the phrase “near me” grew by 150% within two years. About one-third of all mobile searches are related to location.
If you want to reach these nearby customers, you need a local SEO strategy.
Want to know why local SEO is important and how it can boost your business? Here are seven benefits of local SEO to keep in mind!
With local SEO, you can attract more business, get ahead of the competition, and more! Discover the SEO benefits you can experience firsthand by reading this guide today!
Table of Contents
1. Boost Brand Awareness
One of the biggest benefits of SEO is its ability to generate brand awareness. It can take five to seven impressions before people remember your brand. With local SEO, you can keep appearing in front of your target audience.
The more often they see you, the more likely they’ll remember your business.
Using local SEO, you can appear for more searches, more often, to become a memorable brand.
2. Generate Better Leads
As you experience the benefits of local SEO, you’ll notice an increase in leads. Better yet, you’ll generate high-quality leads. These leads are consumers who are more likely to become paying customers.
When people search using Google, they’re already interested in making a purchase. By appearing for their searches, you can leverage that existing interest. Then, you can use a strong call-to-action on your website to turn visitors into paying customers.
3. Reach the Local Pack
The local 3 pack appears at the top of Google searches and takes up prominent space on the page. Using local SEO strategies is the easiest way to reach the 3 pack. Once you’re there, you can generate more brand awareness and attract more leads.
You can hire a local seo expert today to get started.
4. Remain Competitive
Chances are, your competitors are already using SEO. Once you recognize the importance of local SEO, you can start competing.
For example, you can create an SEO strategy that targets keywords with local competition and high search volume to get ahead!
5. Become an Authority
The higher you rank, the better your brand authority will improve. Becoming an authority in your industry can help you generate brand trust.
If consumers trust your business, they’re more likely to choose you over anyone else.
6. Attract Foot Traffic
Over 50% of mobile searches are from users looking for local information. That includes your physical address! By boosting your SEO ranking, you can reach these on-the-go consumers.
Then, you can attract them to your website by offering the information they need in your Google My Business listing.
7. Retain Customers
Local SEO can help you retain customers, too. You can use reviews from happy customers to generate more brand trust and loyalty. Then, you can use brand trust to retain customers, which will boost your ROI!
It’s Time to Go Local: 7 Benefits of Local SEO
Don’t wait to start strategizing. Instead, experience these benefits of local SEO for yourself. By recognizing the importance of local SEO, you can boost business and get ahead of the competition!
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