Core branding is the essence of your business, and the reason your company exists. But how do you get the word out about your company and what you do? Once you’ve narrowed down your target audience, it should be easy to reach them, right?
It’s not always that simple. You’ll need to work hard and think outside the box to attract the attention of your potential customers.
We’ve got you covered. Here are several methods to spread the word about your brand and what you can do for the consumer.
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1. Start Blogging
If you don’t already have a blog, now is the time to start one. Core branding is all about the message—the principles you stand for—and blogging is an easy way to share that core brand message.
Branding is vital for your business, as it builds trust and credibility and also helps establish your identity.
Writing blog posts can help you address the challenges that your customers face. It’s an excellent way to demonstrate how your business can help. Blogging also shows the world that you’re an authority in your field.
2. Collect Testimonials
When you’re a small or medium-sized business, reviews and testimonials can help validate your business and put your customers’ minds at ease.
There are many benefits of testimonials, and it’s not as hard to get them as you might think. Try adding a personalized note in with the order talking about your business and how much it would mean to you if they (the customer) left a review.
3. Support Causes and Charities
Supporting causes and charities is one way to show your customers that you’re serious about your core brand values. You could contribute to a charity, share a story on social media, or donate a portion of proceeds.
If you want to go the extra mile, get out there, and help. From beach cleanups to humanitarian assistance, there’s no shortage of things you can do. If you want to spread the word about your business, wear a t-shirt with your logo on it, and take photos or videos and upload them to social media to spread awareness.
4. Hand Out Freebies
If you have a vendor booth at a fair or event, consider handing out freebies to spread the word.
Think about promotional merchandise that also has some use. For instance, you could advertise your brand on fans, plastic cups, notebooks, pens, even custom magnetic buttons. Instead of throwing the freebie out, people are more likely to use it and look into your business.
Learning More About Core Branding and Marketing
There are so many ways to get the word out about your business and core branding message. The key is to reach out to your customers in different ways, both online and offline.
Are you in need of help with branding for your business? If you need a core brand proposition, or if you need to refine your current branding ideas, check out the other related articles on our site. We can help your business thrive!