About 40% of website visitors will leave a website if the layout is unattractive. That’s 40% of your potential customers, gone because of your website design!
Your website is like a digital storefront for your business. It needs to represent your brand, including who you are and what you do. With a new website, you can wow customers and draw them toward your business.
Not sure if it’s time for a website update? Here are the five signs you shouldn’t wait. With this guide, you can recognize your site is outdated and make a change!
Keep reading to discover the five signs of an outdated website today.
1. It’s Not Mobile-Optimized
Google uses mobile-first indexing to determine where your website ranks on search engines. A higher ranking helps you reach more prospective customers. It can also help you generate brand awareness, credibility, and leads.
If your website isn’t mobile-optimized, you have an outdated website.
Google has prioritized mobile-optimization since 2016. Why? Namely, more people are checking their phones than desktop devices.
Mobile-optimization will help you reach more customers. Otherwise, you could scare mobile users away from your site. They’ll struggle to convert on the page and decide to leave altogether.
2. Slow Load Times
How long does it take your pages to load? Even a one-second delay in mobile load times can hurt conversions by 20%. Meanwhile, people who have a negative experience are 62% less likely to make a future purchase.
About 75% of smartphone users use search to address immediate needs. They want fast results.
If your website is slow, they’ll leave, disappointed.
Use Google’s PageSpeed Insights to measure your site speed.
3. Inconsistent Branding
Take a look at your website. Does the branding change from page to page? Inconsistent branding is a sign you need a new website.
Remember, your website should represent your brand. If your branding is inconsistent, you could confuse visitors. They might think they’ve landed on a different website.
Use brand guidelines to keep your site consistent across your website design.
4. It Lacks Security
Does your URL have “HTTPS” before your domain name? What about a lock? If not, your website lacks security.
People don’t want to make purchases on an unsecure website. Otherwise, you could leave them vulnerable to hackers. Keep that in mind during your website update.
5. Poor UX
A positive user experience (UX) can keep people on your site. The longer they stay and click around, the better for your search engine ranking. If your site frustrates users, you need to reconsider your website design.
Is your content easy to read? Is the navigation organized?
Are your call-to-action buttons easy to read and click on, too?
If your user experience is lacking and people are leaving, look into getting a new website. You can Build Your Own Website here to get started.
Time for a Redesign: 5 Signs You Need a New Website ASAP
Don’t let your outdated website scare off customers. Instead, keep an eye out for these five signs you need a new website. If these sound familiar, it’s time to make a change.
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