SEO vs. PPC: The Key Differences Explained

seo vs ppc

Facebook and Google control the bulk of the U.S. digital ad market. If you want to succeed at promoting your products and services online, you need to know more about SEO vs. PPC which you can do with these ad giants.

Having a clear understanding of the two will allow you to put together a strategy that is right for you and for your business. Continue reading this article to learn more about SEO and PPC.

Understanding Organic and Paid Traffic

Organic traffic means the traffic you did not pay for, but you get when people use search engines. You’ll see paid traffic at the top of search results, and depending on where you are, you might see it worked into the content or alongside it.

You will know if you are looking at an advertisement that someone is paying for. On Google search, you will know this because they put “Ad” next to ads in their search engine.

Adwords and other similar products are paid traffic products, and SEO helps you get organic traffic by ranking higher in the top search results.

What Is SEO?

SEO stands for search engine optimization, and it is anything you do to make yourself rank higher in the search engine pages aka SERPs.

Putting keywords into your content naturally is one of the strategies you can use to get more attention from search engines. If you want to rank for blue markers and other similar terms, you would use them in your content.

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Another important part of SEO is building backlinks to your content. Backlinks are when another website links to content on your page. Many people get backlinks by offering themselves as a source of information.

What Is PPC?

PPC stands for pay per click. When you use pay per click advertising, you get to write an advertisement and send people to a specific page on your website.

Depending on your strategy and your end goal, you might write an ad and send people to a special offer for your products and services, or you might want to capture their information so you can email information to them later.

Using These Strategies to Win

Many people use both SEO and PPC in their online marketing strategies. PPC can be confusing when you first get started, and that is why many people use services to do their PPC marketing for business.

SEO can also take a while to learn, but it won’t cost as much money if you mess up. Failing to understand PPC can mean thousands of dollars flying out of your wallet with a very low conversion rate. Working with a professional is always a wise move if you aren’t familiar with this digital marketing strategy.

What Is SEO Vs. PPC? – Now You Know

Now you have the answer to your question “what is SEO vs. PPC?” With the knowledge you have, you can put together a plan that will boost your business toward success.

Do you want to learn more about marketing and other key topics? Keep going through our blog for more.

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