So, you want to learn digital marketing, but you’re feeling a bit lost.
Have you’ve been out of work for a month or two because of this economy and need to learn a new skill quickly — for free? Is it even possible?
The short answer is… “It depends.” It depends on you as an individual and your level of dedication if you’re to become a digital marketing specialist ASAP.
Keep reading to see what’s involved!
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How Quickly Can I Learn?
It’s up to you as an individual and how dedicated you are to become a digital marketer.
Did we mention that even lower-tuition online universities are upwards of $350 per credit hour? By the way, what is a credit hour?
A bachelor’s degree is typically 120 credit hours, with 30 credit hours per academic year. A very in-depth explanation of the USA credit hour system is quite exhaustive but we’ll try to compare university courses with a month-long burst of learning.
When you take 120 credit hours of classes you spend an actual 3,600 hours minimum on face-time and homework, excluding the final tests. You’re more likely to spend the high end of 5,760 hours getting your bachelor’s degree. 48 hours per week, across 30 weeks, with final tests included.
Granted, a lot of that time is wasted in the inherent structure of university (though, university learning can’t be discounted completely).
Burst-Learning for One Month
So how much can you learn in a month?
If you take a six-day-per-week approach and set a schedule of 12-14 hour days as in some tough university courses, you can hit a maximum of 336 hours in a month.
Having less than 10% of the time of the bare minimum theoretical hourly requirement for a bachelor’s degree, it seems unlikely you will reach the same proficiency, right?
Well, don’t fret. We all learn at different paces, and much of the time you’re in class discussing a topic or concept you’ve already mentally passed 45 minutes before. If you do a bit of research, you can make each of those 336 hours packed full of experience and learning in a targeted approach.
How can you do it?
Make Your Own Syllabus
It’s important first to know the difference between just “SEO” and “digital marketing.” It’s likely you’ve seen both terms thrown around and you think they are one and the same.
While SEO is part of digital marketing, digital marketing itself is so much more than SEO alone.
If you’re going to approach it as digital marketing vs SEO for what to learn, we suggest learning about digital marketing as a whole. The way you can do that is by:
- Researching what experts say is most important in digital marketing
- Making a syllabus
- Find free learning resources experts suggest
You wouldn’t just go to a university because you saw an ad on TV or a website sidebar, so don’t waste your valuable time on unreliable or outdated resources either.
Some of those main things to learn in digital marketing are:
- Social media marketing
- Inbound marketing
- Search engine marketing (for example, Google AdWords)
- Search engine optimization (SEO)
- Email marketing
- Analytics
It’s also important not to make assumptions like “email has been around forever, Instagram is where I’ll get my leads and conversions.” Email marketing, for example, has a 4400% ROI, according to OptinMonster.
Time for You to Learn Digital Marketing
Now that you know how you can do it, with a bit of elbow grease, it’s time to get up and learn digital marketing. Making your planned syllabus and following targeted learning regimes will make your 336 learning hours action-packed and full of potential.
Also read: How to make a career in Digital Marketing
Just like you.
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