Maybe you’re trying to save a little money. Or maybe you’re just the DIY type. Whatever the reason, you’ve decided to take on your website’s SEO yourself.
But after months of consistent effort applying what you’ve read online, you’re not seeing the results you hoped for.
Unfortunately, SEO marketing isn’t always as simple as it seems. It’s easy to make common mistakes that can hurt your ranking and visibility in search engines.
Here are a few reasons why your DIY SEO might not be working.
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You’re Not Doing Enough Keyword Research
Keyword research is essential for SEO. You need to find the right keywords that your audience is searching for. But it’s not enough to just choose any old keywords.
Your keywords need to be relevant to your business and you need to be able to rank for them. That means choosing keywords that are:
- Popular (a lot of people are searching for them)
- Relevant to your business
- Achievable (you can realistically rank for them)
If you’re not doing enough keyword research, you won’t be able to find the right keywords to target. And without the right keywords, you won’t be able to improve your ranking or traffic from search engines.
You’re Not Creating Enough Content
Content is still king when it comes to SEO. That means you need to create high-quality, keyword-rich content on a regular basis.
If you’re not creating enough content, you’re missing out on opportunities to rank for more keywords and drive more traffic to your website.
Creating quality content can be time-consuming and difficult. But it’s essential if you want to improve your SEO.
Try creating at least one piece of new content every week. And make sure each piece of content is at least 1000 words long. This will help you generate more traffic from search engines.
You’re Not Doing Any Link Building
Link building is another important aspect of SEO. Links are like votes for your website. The more links you have, the higher your website will rank in search engines.
But link building is not easy. It’s a time-consuming process that requires consistent effort.
If you’re not doing any local link building, it’s likely one of the reasons why your DIY SEO isn’t working. Try reaching out to local businesses and websites in your industry to see if they’ll link to your website. This can be a great way to get high-quality links that will help improve your ranking in search engines.
You’re Not Tracking Your Progress
If you’re not tracking your progress, it’s impossible to know if your DIY SEO efforts are actually working.
Make sure you’re using Google Analytics and other tools to track your website traffic. This will help you see if your SEO efforts are paying off.
You should also track your rankings in search engines. This will help you see if your website is moving up in the search results.
Avoid DIY SEO
SEO is a complex process that requires a lot of time and effort to get results. If you’re not seeing the results you want from your DIY SEO for small business efforts, it might be time to seek professional SEO services. Hiring an experienced SEO consultant can help you take your website to the next level and start generating more traffic and leads from search engines.
Don’t give up on your SEO efforts just yet! With a little help, you can start seeing the results you want.
We hope you loved this blog post. For more SEO tips and advice, check out our other blog posts.