Instagram is a visual marketing channel that allows you to build a loyal audience that grows with your business. With 500 million users browsing the app daily, the platform has some of the most engaged audiences among social media platforms especially Your Instagram Account.
At the same time, it can be hard to stand out among millions of photos and videos shared every day. In this post, we’re revealing 8 tactics to help grow your Instagram account.
Table of Contents
Curate an Appealing Feed
Having a strong visual identity on Instagram can help convert visitors into loyal followers. So, focus on curating an appealing and consistent feed that will showcase your brand story.
First, decide on a theme that accurately represents your brand. Then, plan for and post photos that provide value to your followers and relate to each other. Opt for color themes and designs that go well together and be consistent in mood and style.
Avoid Fake Instagram Followers
On the other hand, real followers can share, like, comment, and meaningfully engage with your posts. As a result, you can build trust and long-lasting relationships that positively influence your bottom line.
Use the Right Hashtags
Hashtags continue to be an essential asset for attracting Instagram followers. However, you shouldn’t choose the hashtags blindly. Conduct research to discover the hashtags that your target audience is likely to check. By making a relevant connection, you’d increase the chances of getting a follow.
Also, consider using branded hashtags to group posts around relevant content to your brand or specific campaigns. Finally, continuously monitor the hashtag performance to see what’s working best.
Consistency is crucial in getting your posts in front of a larger Instagram audience. If you’re sharing posts regularly and they pick up good engagement Instagram’s algorithm will likely show them near the top of your followers’ feeds. This will increase the chances for your existing followers to like, comment, or share. In turn, the algorithm will push posts with high engagement in the Explore section, so you can attract new followers too.
Instagram Reels are short, fun videos that can help you showcase your creativity and express your brand’s personality. Reels appear larger than photo posts on the Explore page, and with 200 million people checking Explore daily, there’s a massive potential for your business.
The key is to keep the content unique, simple, and relatable. Find the right balance between entertaining and educational content and always try to offer a fresh and engaging perspective. Another idea is to hop on trends but put your twist on them to boost the chances of the Reel going viral.
Tap Into Your Competitors’ Followers
When looking to attract followers, it’s best to reach out to those already interested in the products or services you’re offering. Identify your direct competitors and start engaging with their audience. Try following users, liking, and commenting on photos. They would likely notice you, and if you have high-quality content already visible in your account, they might follow back.
Post Shareable Content
Instagram users tend to re-share high-quality and relatable content. Anyone can re-share your posts to Story. This is clickable, so if someone wants to know more, they can click through to your original posts and potentially give you a follow.
So, invest time creating unique and original imagery to share memes, informative posts, infographics, or inspirational quotes. Additionally, use catchy text to attract users’ attention and be authentic.
Collaborate With Others
Collaborations are a chance to show off your brand’s value through association and attract a new, hyper-targeted audience. Recently, Instagram introduced the new feature Collabs, which allows you to co-author posts, opening up a new way to reach potential followers.
You can pay content creators to promote your brand if you have the budget. However, if you’re hoping to keep it low-budget, consider collaborating with micro-influencers. They have a high authority over a target audience and have a higher engagement rate than larger accounts. Another low-budget option is to work with brand ambassadors. They are people who already love and support your brand and would share it with their followers.
Growing your Instagram account isn’t just a matter of numbers. Instead, you should focus on building long-term relationships with your followers, establishing engagement, and creating a healthy revenue stream for your business. The most successful strategy is to be authentic and offer real value. Follow the tactics we’ve shared, and success will inevitably come.