In 2020, there were a total of 218 billion app downloads. Although there are plenty of users out there, there’s also a lot of competition as well.
If you want your app to get traction and succeed in the crowded marketplace, you need to have a marketing plan in place. Developing a strong marketing strategy is the key to having a successful app these days with so many other apps already available to smartphone users.
Here are the key steps you need to follow to develop a mobile app marketing strategy.
Table of Contents
Know Your Audience
The first step to developing a successful mobile app marketing strategy is to get a clear idea of who your audience is. You should create user personas based on your audience’s interests, demographics, and identities.
Narrowing who your target users are can help you understand how to build and market your app and can you give you an idea of how to reach them. It can also help you understand whether they prefer Android or iOS and where they tend to hang out online.
Once you know this information, you can start choosing marketing channels with them in mind. You can also tweak your app accordingly with an app builder such as builder.ai.
Build Pre-Launch Awareness
Before you launch your app, you’ll want to go ahead and do plenty of promoting.
It’s a good idea to launch a website or landing page for your app and to use SEO techniques to get it ranking in search engines. Other digital marketing tactics can help as well. This could include using content marketing, collecting email subscribers, posting on social media, or running some pay-per-click (PPC) ads.
Get App Downloads
Once you’ve launched your app, there are many marketing strategies that you can use to generate awareness.
One of the most important things to start with is to do app store optimization (ASO). By following these best practices, you can optimize your app’s page. This includes adding the right keywords and filling out the description thoroughly.
Also in this stage, it’s very important to get as many positive app reviews as you can. This will help generate buzz and build word of mouth.
There are other things that you can do in this stage as well, such as using some of the previously mentioned awareness strategies. You might also want to create a referral or rewards program to increase loyalty and incentivize your users to refer the app to others.
Retain Your Users
Once you’ve successfully gotten users for your app, you also need to put effort into retaining them.
Make sure that app onboarding is easy and that users can easily understand how to access all of the features that they’re interested in. Using push notifications can also be very helpful for keeping users interested in using your app and coming back to it often.
Additionally, be sure that you’re tracking the performance of your apps by reviewing metrics such as session length and the time spent in-app. Finally, be sure to tweak your app over time to better serve the needs of your users.
Developing the Perfect Mobile App Marketing Strategy
While there are many techniques that you can use when marketing your app, it’s important to keep these 4 main steps in mind. By understanding your audience, building awareness surrounding your app, getting downloads, and having a plan for user retention, you’ll have a strong mobile app marketing strategy in place.
Ready to build and launch a mobile app? Learn more about how mobile app builder can help with app development.
