SEO campaigns are not an easy process, especially when it comes to local campaigns in modern cities like Vancouver. Having the right strategy is all that it needs to run an effective and successful SEO campaign. When I say having the right strategy, I mean starting with the right keywords to target. The right search terms are the key to bring more and more viewers to your landing page. Besides keyword research, there are other components such as SEO analysis, web audit, link building, on-page optimization, etc. Let’s talk about how to build a successful Vancouver SEO campaign.
Long-tail Keywords
There are millions of websites roaming around the internet. Short keywords are very difficult to rank higher as all other people are trying to rank on the same keyword. Hence, it’s better to target keywords that almost look like a sentence, for instance, “nylon strings for acoustic guitar”. According to the advantage of using a long-tail keyword is, you are likely to get potential customers into your landing page as the whole keyword is very relevant and they searched for the same keyword as well.
Keyword Placement Strategy
A successful SEO campaign likewise depends on the strategy of keyword placement. Throwing the keywords in random places will not help you to rank higher. The algorithm of the search engine analyzes your keyword placement to check whether you are keeping the relevancy or not. Consider placing your keywords in:
- Content Title
- Headings and subheadings
- URLs
- Meta descriptions
Right Keywords
After finishing the processes mentioned above, you will have to find a keyword that is ideal for your business. You have two options to do that.
- Making use of a keyword generator
- Researching for primary keywords
A keyword generator will help you to look into the engagement of the search term so that you can choose the right one. On the other hand, researching organically will help you to get the hang of the recent trend that people are talking about.
Low Competition and High Search Volume
Keywords that are very popular among the users are highly competitive. Choosing those keywords will take you years after years to rank your page on the search engine. That’s why it’s a must for you that you choose keywords that are high in search volume but less competitive. All you need to do is proper research on your niche, topic, and keyword. This type of opportunity can make you a millionaire in no time.
Look After Your Performance
You need to optimize Google Analytics so that you can keep each and every track of your performance throughout the campaign. If you see that your KPI’s aren’t doing as well as expected, then you should probably make changes in your campaign. Have a closer look at the stats and fix things accordingly.
SEO Services might be complicated but what can be more satisfying than ranking your website on top of the search results? Thus, you must implement the right strategy so that there would be no problem for you rank your page even for local campaigns within cities like Vancouver.
