Facebook is one of the biggest social media platforms on the market today, and it is a common choice for advertisers. There are more than 1.6 billion people that log into Facebook every day or in other words active users, which is why people choose Facebook as their main advertising choice.
The great thing is that Facebook has different tools like demographic targeting, interests, relationships and much more in order to optimize each ad you want to create just so it performs the best possible way. However, most people experience trouble with ads that run inefficiently which costs them more money without reaching any significant audience.
You don’t have to be a professional to run Facebook ads, there are a few tips you can follow which will make you a marketing guru.
1. Setting up placements correctly
One of the first options, when you start to build your Facebook campaign, is setting up placements where you want that particular ad to show up. Usually, people select automatic placements in which case Facebook determines where to show your ad, the weather is on Instagram, Facebook, Audience network or Messenger.
The thing is that every type of ad performs differently on different platforms. Even the graphics that go with your ad show in a different way on all platforms, which means that you have to upload them separately each one of them optimized for the right platform. So, you have to take matters in your own hands and select the most suitable placements for your particular ad.
2. Create a Custom Audience
The first mistake that beginners make is targeting a wider audience. This is where most Facebook ads go wrong ending up just wasting money and not enough conversions. Creating a custom audience is the beauty of Facebook advertising. You can target specific target audiences that are most likely to be interested in your offer.
In this way, you will get the biggest return of investment (ROI) per dollar spent. You should go deep into targeting and create a specific target audience with the right interests, demographic specifications, activity and etc. Creating a smaller target audience will improve the performance of your ad.
3. Lookalike Audience
This feature is most of the time overlooked by marketers even though it is very powerful. In order to convince people to buy the product or service you offer, you must be more persistent, but not too much. One of the great ways to expand the number of customers is by showing your ad to people that have never interacted with your website. Facebook uses data from all the people that already are interested in your ads, to find people with similar specifications that are most likely to be interested in your offer.
4. Test your Ads
Obviously, all ads perform in a different way and it is very hard to tell which one is better until you see some results. The best way is to try creating a smaller campaign just to see how the ad performs, and if it is good, you can translate it into a full-time campaign. Usually, people set a test ad to run 2-5 days with a budget of $5 per day just to see the outcome.
5. Facebook Pixel is essential
The best way to get the necessary data that you need for creating the ultimate Facebook campaign is by using pixel, which is a code placed on your website. With the pixel, you can track different behaviors from users and use that information to improve your ad. Facebook pixel is essential for gathering all the necessary data in order to optimize your ads for conversions.
These are some of the tips in order to make sure your Facebook ads run successfully. There is no secret recipe in the marketing business, sometimes the ad can perform well other time it might only be a waste of money.
However, choosing the right system for your ads can be only done by testing different methods and maybe you will land a successful ad that brings you the best odds of succeeding, like the NFL Super Bowl. Click here to see the best NFL odds on BetAmerica.