Whether you are new to Instagram or a faithful user since its launch in 2010, you must keep an eye on the engagement rate. This estimate of how much you interact with your followers determines your success on the platform, regardless if you are in it for fun or for business.
The major issue with the Instagram engagement rate is that it tends to change with every new algorithm that the network adapts. It means that every time you think you’ve finally got the hang of it, the network changes its functioning mechanism and you have to start all over again.
The good news is that you can use a few simple tactics to boost Instagram engagement rate, connect with your audience and attract new followers. Here they are!
Have Comeback Comments Ready
One of the best things about Instagram is that when somebody comments on your photo or video, that post is bumped up again at the top of all your followers’ feeds. It essentially means that if your post gets continuous comments, it will remain in everyone’s view and attract more interest.
You need to have your comeback comments ready whenever you post something new. People may have various questions, and you need to reply to them as soon as possible. This strategy makes you look fresh and interesting to both old and new followers, but it can also become overwhelming when you have a large audience, but every reply even if it is just a simple emoji helps.
Be the First That Shows Up and the Last One to Leave
If you want to increase the engagement rate on your Instagram posts, you will need to be present on the platform for as much as you can. You can use Automaticinstagramlikes to find out how to easily do it, or remain active for as long as you’re awake.
Before posting your next photo, take the time to interact with other posts on your feed. You can leave comments, likes, and views to show your activity. Repeat this process after you post your content and it will send a signal to other Instagram users that you are a busy bee who has something new to say and show.
This strategy will invite other people to visit your profile page, comment on your posts and enhance your overall engagement rate.
Add Long-Tail Hashtags Wisely
Some people use popular hashtags to get those cheap likes on Instagram that bumps a little their engagement rate. However, if you are looking for real success on the platform, you will need to know how and where to place long-tail hashtags.
A long-tail hashtag is more specific and easier to find than a short, regular hashtag. For example, #goodstreetfoodbarcelona has a higher chance of being discovered, commented and liked by users who are looking for good street food in Barcelona than a banal #streetfood.
All in all, you can use both short hashtags and long-tail hashtags, but make sure that the latter make up for at least 80% of all the hashtags that belong to a single post.