Video streaming platforms are conquering viewers who cut the cable cord and switch to more comfortable ways to watch movies, series, and other content. They find them more convenient and flexible in use than traditional broadcast methods like cable and satellite.
While people are turning to over-the-top applications and services, companies and organizations realize that VOD platforms are a good source of additional revenue generation.
As a result, video streaming services are appealing to both viewers and businesses. Let’s delve deeper into why that is.
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Why Does a Business Benefit from Video Streaming Services?
A business usually launches a video streaming platform to monetize its content and reach viewers directly, which helps it increase brand awareness and loyalty.
A video streaming solution usually provides a business with some monetization models that help generate revenue. For example, you can make money by advertising, subscriptions, and pay-per-views. These are the most popular approaches for monetization.
It is up to a business owner to decide which one is better for their business goals and viewers. It is crucial to learn more about these monetization models and their pros and cons.
Advertising allows you to offer viewers free content but make revenue by running ads on videos. The subscription basis is ad-free, and viewers pay a recurring fee for watching videos. A pay-per-view model allows viewers to purchase only a video they want to watch.
A video streaming solution usually has multiple features that can help boost user experience on your service. You can start with analytics – a tool for clarifying the performance. Moreover, viewers can get a personalized experience with a recommendation engine, adding to favorites, rewinding, and multiple payment options.
Users appreciate the experience they get on your service and return for more. As a result, you have regular customers and revenue.
Moreover, with the help of CDN, a brand can go worldwide. You can reach your viewers anywhere in the world.
Why Do Viewers Like Video Streaming Services?
Viewers take advantage of multiple features and functionalities that a video streaming service offers them. For example, VOD (video-on-demand) content – videos available at any time. People can access them whenever they want. Moreover, VOD allows them to watch videos however they want. Customers can rewind, fast forward, start watching in the morning, and continue in the evening.
There is no fixed time schedule for VOD services. A viewer needs to click the play button and enjoy.
Online video streaming services operate on multiple platforms and devices, including Smart TVs, smartphones, tablets, and computers. It means that they can view videos on big screens in HD or 4K quality as well as on smartphones and tablets anywhere.
People need an internet connection and a compatible device to watch their content. It means that they can access it anywhere they want – on the way to work, in the cafe, park, and so on.
What else? Online video streaming services usually create plenty of unique content. Viewers always have something to watch.
Binge-watching is another thing people appreciate.
The video streaming market is growing. Organizations and companies opt to become video content creators and providers. They monetize their content and get in touch with viewers understanding them better. Consumers, in turn, take advantage of multiple features of video streaming services to decide what, when, where, and how they are going to watch.