If you’re in the casino business and you’re not using social media for marketing, you’re missing out on a lot of potential customers. Among adults, about 7 out of every 10 use Facebook, most of them on a daily basis.
Social media provides a low-cost and even free platform for getting the word out about your casino. You can find customers who wouldn’t find you if not for social media.
How does marketing casinos work on social media? Keep reading for 7 tips!
1. Choose Your Platform
Did you know there are more than 60 social media platforms available? Don’t strain yourself trying to create a presence on every platform.
Pick a few of the most popular platforms and get your business signed up. Facebook, Twitter, Instagram, and YouTube are great platforms for gaining interest in your casino business.
Understand that building a presence on social media takes time and consistency. Speaking of consistency…
2. Consistent Content
Now that you’ve got your platforms set up, start posting daily content. What type of content? Valuable content.
The goal here is increasing followers and increasing engagement with those who already follow you. Aim for informative content that adds value to your followers and potential customers.
Do you have a blog on your website? Update it regularly and then post links to the updates from social media posts. This works for both brick-and-mortar casinos and virtual ones such as this live casino.
3. Post Promotions
Post promotional content such as deals and bonuses. Followers look for this type of information on your social media pages.
Ask questions and announce giveaways. This increases both followers and engagement.
Are you offering a poker bonus code? Blast it to your social media channels in the form of updates. Announce it many times right up until the event.
That brings us to our next tip…
4. Event Marketing
You’ve posted your promotional codes and bonuses and talked about events such as upcoming tournaments. You have other types of events too. Make sure you market your entertainment events on your social media.
Create targeted landing pages for driving traffic to your ticket-purchase web pages. Offer ways for clients to RSVP and then share with their social media pages. Track all this information for future optimization and conversion.
5. Brand Consistency
Your social media accounts represent your brand. Keep your brand consistent across all your accounts. Use high-quality photos and stick with your brand colors and logo.
6. Big Winner Announcements
People go to the casino with dreams of winning a jackpot. Make sure they know that people do win.
Announce your big winners on a regular basis so everyone knows it could happen to them too!
7. Don’t Forget Your Mobile Users
Remember those landing pages we talked about? Make sure they’re optimized for mobile users.
Over 80% of adults now use smartphones. If your website isn’t mobile-friendly, you’ll lose customers.
Marketing Casinos on Social Media
Now you know how marketing casinos works on social media! Choose your social media platforms and get out there.
Provide consistent daily content including promotions, entertainment, and events while keeping your brand consistent. Don’t forget to announce your big winners, and don’t forget about making everything mobile-friendly.
You’ve got this! Was this helpful? Look for more articles on the blog.