With the ever-growing competition in the world of digital presence, the performance of websites is of the top priority. While the content and design play a considerable role, a strong foundation is just as important. This foundation is technical SEO. A somewhat overlooked notion in comparison to the flashier parts of SEO, technical SEO plays a crucial role in your website’s performance. An invisible force, allowing your website to perform better in its relation to search engines and its users.
As the name implies, technical SEO focuses on the technical aspects of how your website works by optimising its infrastructure and the technical aspect of its pages. That is, it covers everything ‘behind the scenes’ that you do not see. A properly implemented technical SEO will modify the site so it is not only search engine ‘friendly’ but also user and administrator friendly. This is achieved by improving the site’s crawlability – how the search engine discovers the website – and for indexing – how the search engine understands your site . With that in mind, here are three ways on how technical SEO enhances your website’s performance:
- Crawlability and Indexability
- Website Speed and Performance
- Mobile-Friendliness and Responsive Design
Crawlability refers to the ability of the search engines to find and locate your website. Search engines exist in a particular software form, which is in charge of going from site to site to read and understand what relevant information they have. Indexability is best described as discovery’s immediate delivery. This is used to crawl your site figuring out what’s on it and how it operates. Some solutions of providing both would be to optimise the website’s code, monitor the website’s logical and clear architecture, and submitting a sitemap to search engines. These elements combined would make it easier for the crawlers to discover and index your site. The combined effect of crawlability and indexability translates to more of your content being seen and used.
Due to the growing prevalence of mobile web browsing, every website needs to be mobile-friendly. Technical SEO, in particular, emphasizes the importance of responsive website design, as responsive websites automatically rearrange themselves to look good on any device and screen size. Moving toward mobile-friendliness is also important because Google, the world’s most popular search engine, will not recognize or show websites that are not mobile-friendly on a mobile search. Thus, websites that are optimized for mobile devices have a competitive advantage in terms of search result rankings and user experience.
Security and Trustworthiness
Moreover, HTTPS is one of the technical SEO emphases, and enabling HTTPS on your website helps your security. It does so because using HTTPS serves to encrypt the connection between your website server and user browser and pushes search engines to rank websites that have SSL enabled higher. Enabling SSL can, thus, be beneficial for both users and search engines.
Long-Term Website Health and Scalability
In addition, technical SEO has a long-term focus and aims to build your website on a strong and scalable foundation that will last and grow with your business and it’s best to be handled by professionals like Local Digital. To achieve this, it pays attention to the website code, and it helps if your website is built with a clean, well-organized code that is search engine-friendly. Structured and logically organized content will also be a plus in enhancing the user experience of your website. Furthermore, through regular and routine monitoring, a good technical SEO improves website performance and makes it easy to maintain and update in the long run. Overall, these tools guarantee that your website will continue to be a useful and effective instrument to meet your business needs.
