How Do Customer Survey’s Reveal Business Insights?

Online Surveys

When in doubt, businesses often use user research as a way to glean more information, whether it’s about their customers, user experience, customer service, or something else. While some say that the secret to successful surveys is a huge quantity, it’s actually about asking the right questions to the right groups of people.

With customer surveys, you can collect a lot of data about your business and gain insights into what your customer sees and how they interact with your brand.

With a successful customer survey program, you should be able to:

  • Identify trends
  • Get feedback on new ideas or UI
  • Know your audience better
  • See personal customer preferences to help with products and shopping experiences, both online and offline

Identify Trends

With the right survey tools, you will be able to pick out trends and capitalize on them before your competitors. Each survey response is a chance to gather information and dig deeper, applying multiple filters so you can look at responses as a whole and individually. You can also compare results by different audience groups or cross tab the survey’s results to see what answers are different.

In this light, you get valuable insights into your customer. Here are a few questions you’ll be able to answer:

  • Who are your brand champions?
  • How do they spread the word about products and services?
  • What are the most popular complaints?
  • What areas need the most improvement?
  • How do customers feel about specific products?

You may start to see that your customers are much younger or older than you thought. They may also give you new ideas to think about when it comes to marketing.

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Get Feedback on New Ideas

If you have just created a new application or website prototype, one of the best ways to see if it will work is with a user survey program. With a new prototype, you want clarity and validation that it’s a good idea, but user surveys can point out so much more than that. You’ll be able to exactly what your audience thinks as well as areas that you could improve on.

If there are areas that your customer gets stuck, you’d want to know, right?

This is why it’s such a good idea to test your applications and new products with a user survey group online. If you have a website that you just launched, you can instantly know whether it will hold an audience’s attention or not. You shouldn’t bring new ideas to market without doing user research, and with today’s survey resources, you can instantly gather and compare data to see if a prototype will flop or seriously delight your audience segments.

Understand Customer Segments

Customer satisfaction is the most crucial part of a business’ success. When your customer is happy, you’ll get more praise, shares, return traffic, and new business. So how can you figure out what people want quickly?

User surveys are the perfect form of customer research to understand different segments and how you market to them. You can test creatives before launching your campaign to see shopping behaviors and interest.

With the right tools, you’ll be able to group similar characteristics, changing up your strategy and having different creatives per audiences so that you make the most impact.

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Do you know how long a passing trend will hang around? You can use user surveys to get insights into what your audience thinks. You can even see results in real-time about your latest products and marketing ideas.

You can also uncover more information about specific groups. For example, you can set up a filter to see responses from certain age groups or people who live in a certain geographic area. You’ll be able to pinpoint what these users like and don’t like about your products, giving you more control over your targeting strategy.

Most of all, user surveys help you get high quality feedback from customers. In the end, it will help you save money and time to know what your customers want. There’s no more direct way than to just ask your targeted groups what they think about your brand.

So whether you are looking for a new direction with your business or just want to understand what’s holding customers back, you can use surveys to gain valuable customer insights in real-time. This, in turn, helps you as a business owner or marketing director make more informed, data-driven decisions.

This article has been written by Murray Reid, CEO of SurveyManager, Australia’s leading data collection platform. SurveyManger provides everything you need to easily design, deploy and process questionnaires, quizzes and polls.