Around 79% of small businesses claim that email marketing is important to their business strategy. Knowing the email newsletter best practices will help you boost your business.
60% of small businesses say their email marketing strategy is either effective or very effective. That means your email marketing strategy needs to be top-notch to compete with them.
Emails are a convenient way of connecting with consumers. If you make the right moves, your newsletter will drive sales and other conversion metrics through the roof.
Here are the best practices for email newsletters:
Target Your Audience
Think about your customer base and the demographics they belong to. What kind of consumers are you targeting with your newsletter?
Learn about your audience, then create buyer personas based on your research. Use these buyer personas to improve your email marketing strategy.
When you’re creating an email newsletter, use segmentation to divide your audience into different groups based on their consumer interests. That way, you’re able to create emails that target each group more precisely.
Craft Compelling Subject Lines
One of the most important email marketing tips is to create strong subject lines. Strong subject lines will increase your open rate, which will benefit the success of your email marketing campaign.
The best subject lines are short, sweet, and attention-grabbing. This ensures mobile users will be able to see the full subject line. (More on that later.)
Feel free to experiment with humor, emojis, and numbers in subject lines.
Finetune Your Copy
Always proofread your emails while using Grammarly. This tool helps you spot grammatical errors even when you’re not good at writing or editing. Sloppy copy makes your business look unprofessional and hurts your brand image.
Never overwhelm your customers with a wall of text. Once again, keep the copy short, sweet, and concise. Ideally, the email copy is about one page long.
Your copy must have a strong CTA (call to action). It should also include a link to direct customers to your products/services.
Include Visual Content
Embed attractive images into your email. However, don’t include too much, as it will take too long to load and turn off potential customers.
Make use of alt-text by providing a description of each image. Doing this ensures customers will see an image’s description in case it doesn’t load. It also improves the mobile user experience.
Speaking of mobile users:
Remember Mobile Users
No email campaign is complete without considering one’s mobile audience. The amount of mobile device users is increasing, so all of your emails must be mobile-friendly.
Always check each email on multiple devices to see how it appears on each one. This will give you an idea of how other people are seeing it.
Targeting mobile users will increase your revenue, as will other brilliant email marketing tips. Learn more about the best email marketing tips here.
Email Newsletter Best Practices to the Rescue!
49% of consumers say they’d like to receive promotional emails from their favorite brands weekly. That’s why being consistent is one of the most successful email newsletter best practices out there.
Plus, 73% of email marketers send emails at least once a week. That means consistency also gives you a competitive edge.
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