This is an age where people practically live inside their mobile phones. Many of you might be reading this article on your mobile device. And why not? This small, square box has made everything easily accessible from anywhere in the world. Now, you do not have to open your laptop to see the latest news or go to the shops to buy something. Everything is just one click away.
With that in mind, companies in 2023 need to understand the value of mobile marketing. This is where most of our generation lives, and companies go where the customers are. A robust mobile marketing strategy will allow you to grow your customer base more cost-effectively and efficiently.
Still, thinking about it? So, let’s have you convinced with these 5 reasons why you should consider mobile marketing for your business in 2023-
Table of Contents
1. Accessible and Immediate
A smartphone is a very accessible commodity. So your marketing strategy would also be accessible and reach a wider audience. So, go where your customers are. Be it through texts or social media updates, you will achieve them faster this way.
Men spend only some of their time in front of the computer. Even the time they do spend, they will not get an instant notification as they get on their mobiles. So, the reaction and response time is much quicker. Mobiles are the majority source of web traffic as well. So, it would help if you customized your plans according to the device to get to their hearts.
It is significantly less if you compare the cost with traditional marketing endeavors. Print media, television, or outdoor marketing takes a lot of money and effort, be it production or design. Not to mention the cost of putting them in a newspaper or as a billboard. Everything amounts to a considerable number.
Mobile marketing is, however, significantly cheaper. It will take you way less money to optimize websites for mobile usage or send marketing texts to your customers. Other than that, mobile marketing offers the option of many avenues to market so you can choose the road that fits your budget.
It is also easier to create content for mobile. You can only fit a limited amount of information on a small screen. Show your creativity, and you might hit something big.
3. Viral Potential
The good thing about mobiles is that they are easily accessible, and the information is also easily sharable. If the content is good and catchy, you might get a ton of visibility by going viral. When a company goes viral somewhere, it leads to a massive boost in sales and brand visibility.
Most social media users are on a smartphone. Up your social media game by making your social media mobile friendly to gain clicks and shares. Interact with users and be up to date whenever you get any comments, or someone mentions your brand to stay on top.
With the viral potential, you get a lot of exposure through shares and tags, which does not come with traditional marketing, and it is, by far, the most lucrative side of mobile marketing.
4. Better Search Engine Rankings
Although search engine rules change daily, one truth has become a constant. Most search engine users use mobile devices to carry out searches, so making everything mobile-friendly has excellent perks.
A mobile-optimized site with proper SEO will give you a boost. A solid social media presence and linking your brand to your sites with catchy and attractive captions are even better. This will lead to more clicks and ultimately boost your rankings.
5. Instant Payment
A massive bonus of mobile marketing is an instant payment option through various mobile applications. It is swift and convenient. You do not have to take out your card and go through an arduous process. Everything is just one click away.
You can also make the purchasing option available through many avenues. With mobile optimization, you can create an app where you catalog your products so it would be easy to buy for your customers. While browsing, your customers might end up buying more than planned too. For example, sites like Instagram make it easy to shop directly from their site and minimize too much hassle.
To optimize your marketing content for mobile, you need a trusted partner. That’s where marketing automation software like CleverTap comes into the equation. With powerful analytics, advanced segmentation, campaign optimization, and much more, it creates a seamless mobile experience for your clients and helps you boost your sales numbers.
So, what are you waiting for? Integrate mobile-optimized campaigns in your marketing strategy to see the results. Let us know in the comments how it works for you.