As an insurance agent, you know that having a strong online presence is essential to growing your business. In order to attract new clients and retain existing ones, you need a website that is informative, user-friendly, and trustworthy. Not sure where to start? Check out our list of 10 essentials that insurance agents should have on their websites.
Table of Contents
1. A Modern Design
Your website is often the first impression potential customers will have of your business, so you want to make sure that websites for insurance agents look professional and up-to-date. Opt for a clean, modern design that is easy on the eyes and easy to navigate. Potential customers may not stick around for long if your website looks dated or cluttered.
2. Relevant And Well-Written Content
When it comes to your website’s content, quality is always better than quantity. Write clear, concise copy that accurately reflects your brand voice and message. Your content should also be keyword-rich to improve your chances of appearing in search engine results. However, be careful not to stuff your keywords in unnatural places; this will only hurt your SEO efforts in the long run.
3. A Simple Contact Form
Make it easy for potential customers to get in touch with you by including a simple contact form on your website. Include fields for their name, email, phone number, and a brief message so you can follow up with them about their insurance needs.
4. An Interactive Blog
An interactive blog is a great way to show potential customers that you are an expert in the insurance field. Use your blog to provide helpful tips and industry news and answer frequently asked questions about insurance coverage. You can also use your blog to announce any new products or services you may offer.
5. Customer Testimonials
Social proof is everything these days. Show potential customers that others have had positive experiences working with you by including customer testimonials on your website. You can also include badges from any professional organizations you belong to or awards you have won in the insurance industry.
6. A Clearly Defined Target Audience
The first step in creating a successful website is to clearly define your target audience. Who are you trying to reach with your site? Once you have a good idea of your target audience, you can begin to tailor your site content and design to appeal to that specific group of people.
7. A Unique Selling Proposition (USP)
What makes your insurance agency different from all the others out there? Your USP is what will help you stand out from the competition and attract potential customers to your site. Be sure to prominently display your USP on your homepage so that visitors know what they can expect from your agency.
8. Effective Calls-To-Action (CTAs)
A CTA is a phrase or image that encourages visitors to take some kind of action on your site, such as subscribing to your newsletter or requesting a quote. Be sure to place CTAs prominently on your site so they can’t be missed, and ensure they are effective in getting visitors to take the desired action.
9. Social Proof
Social proof is any type of validation that tells visitors that your services are credible and trustworthy. As an insurance agent, testimonials from happy customers are a great way to provide social proof on your website. You could also include case studies or even some basic customer statistics (like how many people you’ve helped save on their insurance premiums
10. Be Mobile-Friendly
These days, more people than ever are using their smartphones to browse the web. Over 60% of all internet traffic now comes from mobile devices. So, your website must be optimized for mobile. You’re likely losing out on leads and potential customers if it’s not.
Final Thoughts
Building a strong online presence as an insurance agent is essential to growing your business. By including these ten essential features on your website, you can attract new clients and retain existing ones. Remember to keep your design clean and modern, fill your site with relevant and well-written content, add a simple contact form, include an interactive blog, and feature customer testimonials prominently on your site.
