It’s one thing generating leads and increasing the amount of traffic that visits your website, but how are you going to get them to convert?
According to a study performed by Hubspot, 78 percent of businesses are unsatisfied with their conversion rate. That means less than a quarter of companies are happy with their conversions.
So how can you increase conversion rates?
Keep reading this guide to learn more about improving conversion rates that will help grow your business.
1. Create a Value Proposition
Over everything else, your consumers are visiting your website for some form of value. That value can come in the form of:
- Or services
That is what you should focus on and capitalize on when developing your website design.
The purpose of a value proposition is to show your customers why they should use your product and how it will benefit them. When creating your value proposition, there are a few things to keep in mind:
- Is it easy to understand?
- Can it be quickly read?
- Does it show how the consumer benefits?
- And would you buy it?
Companies are starting to develop innovative methods of relaying this information by including – facts and figures, statistics, stories, and competitive analysis.
2. Test Out Landing Pages
Landing pages, when it comes to marketing, are web pages that are designed for a specific task – generating leads and conversions.
Landing pages are excellent for creating awareness and making conversions, but where many companies fail is testing out different landing pages. You could be missing a substantial amount of conversions by using the same landing page.
One method, called A/B testing is a way of comparing two different web pages and comparing the two through analysis to see which the consumer prefers.
3. Use High-Quality Images
Using high-quality images is an excellent way to gain the user’s attention.
According to a study from Hubspot, individuals remember 80 percent of what they see, compared to only 20 percent of what they read.
High-quality images tend to stand out and resonate better with readers.
4. Show the Evidence
One of the most effective ways to increase website conversions is through the use of social proof. Consumers want to see other people try the product or service first and determine if it is worth it.
A study from Nielsen shows that over 80 percent of Americans look for friends and family recommendations when purchasing a product or service.
Showing the evidence can come in the form of reviews, customer testimonials, endorsements, or on social media.
5. Answer Questions
Consumers always have questions and don’t always feel comfortable asking them online. This makes it essential to have other methods of answering these questions.
First, you can consider what questions consumers typically ask about the product or service and answer them directly on the page.
Second, consider using a chatbot. Chatbots are an easy way to answer FAQ in a timely matter. Chatbots are one of the most sought after web development trends of 2020 as companies realize their effectiveness.
Looking For More Helpful Tips For Improving Conversion Rates?
Generating awareness and improving conversion rates doesn’t have to cost you an arm and a leg. There are many methods you can try that have been proven as effective strategies.
If you are looking for more helpful tips to improve your business, check out the rest of our website!