What is link tracking

Link tracking is undoubtedly the most fundamental and essential for any advertiser or marketer to do. To build useful links on the site or social media is not sufficient unless you track those links accurately. Link tracking refers to the point where you follow the number of clicks that you got by the audience on your website. Not only is it limited for the site but also in your messages, emails, and your social media platforms. It will enable you to make sense of their most ideal arrangements on your website. You can then enhance it effectively, and further, it will help you generate more leads on your site.

Here, we are going to make you acquainted with what link tracking is how it enables you to build transformations and boost up sales. So, let’s begin:

What is link tracking?

As we have discussed earlier, tracking links is a strategy that empowers the marketers to find out how people are responding on your site and at what duration. Link tracking proves extremely useful to advertisers as:

  • It allows them to monitor clicks from the crowd and enables them to identify what best they can do further.
  • One can track links across various campaigns and thus helps to get more information.
  • You can improve your connecting methodology if you follow the links on your site.
  • It can increase conversion rates on the site of any marketer, thus fulfills their desires of boosting sales.
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Tracking links is an integral part of the process of marketing, and to use them for the best results creates a difference. How link tracking can help you getting conversions are as follows:

Get to know the user behavior

By tracking your links, you can study how your users are behaving or responding on your website. If they are following up on your links frequently, then it’s a right call for you. The more your clients will react on relationships; the more chances will be there that they purchase your product. The more people you able to gather on your site; higher will be your conversion rate.

By knowing more about your user’s behavior, you can improve your engagement with them. You can do it with the help of link tracker pro. You can track links and can look at the reports for making the plan better. With the data available, you can comprehend as which strategy is showing better results, and then you can change as you see fit. If picture based links are showing more engagement, then you could join more of these link to get better outcomes.

Personalize your interactions

Communication is the essence of every successful relationship. Therefore, the connection you have with your clients will decide how they will behave in the coming future. If your customers feel connected with you, they will remain loyal to your brand, and this will help you generate more leads. By personally connecting with them, you can make associations with your points. This improves trust, and you will undoubtedly be able to make a deal. Not only with your present clients, but you may also apply this to your new clients who you find interested with the help of link tracking process. The links which are giving more conversion outcomes can be used to make personalized connections.

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Split testing

Placement of links plays a crucial role in getting more leads. The place where relationships are put will decide how frequently clients associate with them. Therefore, it is essential for marketers to find out where the links are performing better. This can be done by a procedure known as split testing. It is a method utilized by advertisers to decide the best strategic position as to where links should be placed. By using it, you can analyze the performance of your links and can place it at the most optimized place. The relationship which is giving better conversion should be your top priority.


So, this was all about link tracking and how you can use it to increase your conversions. By following these strategies, we guarantee you that it will show results in no time. Understand user behavior, personalize your interactions, and use split testing. This is all you need to do.