Successful fundraisers don’t just happen. They require significant planning and preparation. A compelling cause must be behind the event, and the organizer must genuinely connect with donors. The fundraiser will resonate emotionally with all participants when these elements are present.
Americans give billions to charity each year. Their generosity keeps countless organizations going. However, fundraising takes time and effort, as the staff at Fundraising Brick knows. They offer the following tips for making any fundraiser an outstanding success.
Why?
The first thing organizers must do is explain why the fundraiser is being held. Having a mission statement is essential before proceeding. Donors want to know how the funds will be used, and the mission statement provides this information.
SMART Goals
To ensure the fundraiser’s success, the organization needs to set SMART goals. It must be specific about what it is trying to achieve and determine how success will be measured. The goals must be achievable and relevant. Furthermore, the organization must have clear milestones and deadlines.
Choose a Format
What type of fundraising event will be held? Determine what donors prefer and plan around that. Charity galas, skills-based events, and cultural celebrations are three options. However, many people prefer to donate from home rather than attend an event, and fundraising bricks are ideal.
Establish a Team
The organizer needs a team to help bring their fundraising idea to life. They need someone to handle the finances, another person to market the event, and a director. Other individuals may also be required based on the event selected.
Set a Budget
Every event needs a budget. This budget might include marketing expenses, venue fees, and operating costs. Each budget differs based on the event type and expected participation.
Marketing
An event won’t be successful if people don’t know about it. Create a marketing plan that encourages people to participate. Touchpoints can help the organization connect with donors.
Sponsorships
Corporate sponsors help make fundraising events successful. Look for potential sponsors who share similar values. Offer them tiered sponsorship packages so they can choose their desired level of participation.
Timing
Know when to host the event for maximum participation. People tend to donate more in December, but the organization should also consider hosting the event during an awareness month that aligns with the cause. Check local community calendars to ensure the fundraiser won’t conflict with other major events.
Book a Venue
If a venue is needed for the event, book it early. Ensure it will hold the anticipated number of attendees and provide the right atmosphere. Confirm it can handle any technology needed for the event and has ample parking and facilities.
Digital Tools
Event organizers benefit from digital tools. They can use these tools to accept payments, track attendees, and manage donors. Always test the donation and payment processes before making them live to catch any potential problems and address them before sharing the processes with donors and guests.
Get People Excited
Create engaging content to get people excited about the event. Some people may learn about the event and donate, while others want to volunteer with the organization. Impact stories and progress updates are excellent ways to encourage people to become involved.
Finalize the Details
Finalize all details before the event. Have a schedule in place for the event, including setup and teardown. Include emergency procedures in the plan to prepare for worst-case scenarios.
Execute the Plan
On the big day, execute the plan and monitor everything to confirm things run smoothly. Pay attention to the guests and ensure they are having a good time. If they aren’t, pivot and try something different. Have people available to handle unexpected issues so the hosts can focus on the guests.
After the event, follow up with guests. Thank them for their donations and share information about upcoming events and activities. They will be encouraged to donate again and attend future events. Organizations should also share impact reports to show how the funds are used. Sharing this information often leads to repeat donations and increased interest in the organization, so never overlook this step. It may be the most important one in the entire process!