Consumers need to see your brand 5 to 7 times before they remember it.
This is why your brand’s logo is so important. It reinforces your brand. It represents the values of your brand, reminding consumers what your business can do for them.
But how do you go about making a business logo?
It takes a lot of work to learn how to make a business logo. You don’t want to spend 5 minutes doodling on your logo. It can take hours, or even weeks, to perfect your business logo. The professionals at LOGO.
Your business logo should be a representative of your brand and the value you hold, specifically what makes your business unique.
If you’re unsure of how to create a business logo, this guide is perfect for you. It will walk you step by step on how to create the most memorable logo.
Who’s Your Market?
Before diving into the colors and typography of your logo, you need to know who you are designing your logo for. It’s not for yourself, but rather for your business.
You need to create a logo that resonates with a niche group. When you create a logo that shows how you can help them, then it makes your logo and your brand more memorable.
Therefore, consider everything about your target market first and foremost. Consider where they live, their demographics, and what problems they have. Then think about how your logo is going to a symbol to them.
It’s going to remind them how you can help them overcome specific problems.
What’s Your Brand & What Do You Want It to Convey?
After you figure out your target market, you need to understand what your brand means. You need to know what your brand conveys to your target market.
If you want your brand to convey certain values, then you need to makes sure your logo is designed to support those values. You want it to be a reminder of those values.
Your brand should tell a story about your target market and how you can help them. That story is represented in your content, your ads, your customer service, and your logo.
You don’t want your logo to be distinctively different from the story your brand tells consumers because it will confuse them.
It’s as if your logo was a fox, but you sold fishing equipment. The logo needs to match the brand and what you can offer your consumers.
What Does Your Competitor Offer?
When you are designing a logo, you want to make sure it’s distinct from your competition.
You don’t want to have the same symbol as your competitor but it’s only a different color. You want to be completely different from your competition so when consumers see your brand, they are only reminded of what you can offer them.
However, you can still gain insight into your competition’s logo. You can see how they designed it and what makes it stand out.
It can provide inspiration for creating your own logo.
Colors & Fonts Can Say a Lot
Color & fonts are especially important when creating a logo. They are important in creating a website, creating an ad, and a lot of other things because they have certain psychology behind them.
For example, colors can convey ideas. They can symbolize your values or your idea of power. They can also convey a certain emotion of sadness or happiness.
It’s why some medical prescriptions are designed in the color red because pharmaceutical companies want it to symbolize power and how it can help defeat an illness.
Blue is another example of something that can convey calmness. This is why it’s important to look at color theory and see how it can make your logo stand out.
When it comes to font, the most important thing is that it’s readable. You don’t want a fancy font or typography and then realize it’s not producing any results or people are confused by it.
Have Multiple Choices & Test
The next step toward creating a logo is to make sure you have multiple options.
When you hire a designer to create your logo, you want to make your have options. You want the best logos, like these logo ideas.
When you have multiple logos to choose from, it gives you something to test. You can see what resonates the best with your target market.
You can ask your friends and family what logo they like the best and see what their response is, have them explain why they like a particular logo.
If you have an email list, you can also see what members of your target market like your logo. You can also send out surveys and give your logo to a test group and see how much they enjoy your logo and you can see what it means to them.
The overall goal is to have someone design multiple logo options. You want something that is going to perfectly represent your brand.
Now You Know How to Make a Business Logo
While creating a logo takes a lot of research, particularly figuring out what it’s going to look like and how it’s going to represent the values of your business, it will be worth it in the end.
Knowing how to make a business logo means that you can make your brand more memorable. You can stand out by showing consumers what you can offer them and how you can help them overcome a problem.
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