Nowadays, every company that operates in the online world is in need of effective digital marketing strategies. More often than not, the majority of companies don’t have their own in-house marketing teams. Instead, they outsource various tasks to other marketing companies.
The main reason is that it’s often much cheaper to outsource than to have a marketing department. That said, marketing companies usually have their hands full with various projects and they are constantly on the lookout for more skilled marketing members.
However, finding marketing talent isn’t as easy as it seems. This is especially true due to the fact that the competition is high and some other company may snatch a potential hire right under your nose if you’re not quick enough.
That’s why every marketing company needs a solid recruitment strategy so that they are able to find skilled marketers whenever they need to do so. With that in mind, here are a few ways you can find skilled staff for your marketing company.
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Leverage the power of recruitment marketing
As a marketing company or even a branding agency, you’re well aware of the fact that developing your brand’s strategy and promoting a product or a service the right way is of vital importance. The same method can be applied when looking for skilled staff. That said, you should definitely consider leveraging recruitment marketing to your advantage.
This is especially true if you’re on the lookout for marketing talents. Furthermore, you have to promote your marketing company and the benefits of working for you as though it was a product or a service you’re trying to sell.
The main reason is that talented people have a choice when it comes to deciding with which company to work for, mainly because they are aware of their value and worth. Therefore, you have to promote your company in a way that will be appealing to potential hires. In other words, you have to encourage them to pick your company over your competitors.
Expand your search
In most cases, companies looking for new staff members tend to narrow down their search to specific channels where they know potential hires may be. Although this is a good strategy it’s also a limited one. In other words, you’re missing out on a lot of opportunities that can make your hiring process more seamless and faster.
Therefore, you should expand your search and check out places you normally wouldn’t. For example, you can get in contact with apprenticeship companies to determine if any candidates may be interested in working for you either full-time or as an apprentice at first.
The key is to expand your horizons so that you can spot opportunities early on. This will allow you to scour for talents much more efficiently and even snatch talents before anyone else has an opportunity to do so. In addition, looking in more places that you usually do can help you discover talents no one has discovered yet.
In other words, you should explore every opportunity, not just the certain ones. For instance, you may recruit a college graduate with zero marketing experience. However, with proper training and guidance, you may unlock their true potential and turn them into a great asset to your company.
Leverage social media
Social media platforms are an ideal place to look for skilled candidates. As you may know already, a lot of people gather on social media networks and they tend to disclose a lot of personal information about themselves.
Some of that information includes their current employment, work experience and skills. This is a good opportunity to look for potential candidates even if they’re not looking for employment at the moment. As mentioned before, talents know their value and they will pick the company that can meet their needs and expectations.
You might be able to convince people to consider your offer if the offer is appealing enough. Moreover, you don’t have to scour social media manually. Fortunately, technology has provided marketers with various tools that can automate and greatly speed up the process. That way, you can cover various social media networks at once and constantly monitor the situation for new opportunities.
Promote your benefits
As mentioned before, you have to promote your company like you would promote someone’s product or service. However, there’s more to it than it meets the eye. If you want to attract skilled marketers to work for you, you’ll have to show them what your company is all about.
Although a great motivator, good salaries aren’t the most important factor potential hires consider before applying for a job. As a matter of fact, any skilled potential hire will check out your company’s culture, work environment, work conditions, growth opportunities and overall benefits.
When promoting your job positions, make sure you include the whole package. Be specific and detailed about what you offer, what you expect from new recruits and what they can expect from you. Such transparency can go a long way in helping you not just attract but also recruit top marketing talents.
You can further boost your efforts by conducting a competitive analysis just so you know how to make your offer more unique. Furthermore, employee testimonials can also work in your favor because satisfied employees inspire confidence in others. You’ll have a much easier time recruiting skilled staff if your existing staff members pitch in to help you out.
Finding the right staff members that are skilled in marketing may not be an easy thing to do. However, with the right strategy to back your efforts, you’ll be able to find talented marketer to join your ranks and help your company grow, as well as develop further.